Senior SEO Off-Page Specialist

Your mission Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's Off-Page sub-team and owns link building and digital PR for assigned publications. You will design and run outreach and PR campaigns, shape the backlink profile, and work closely with on-page, technical, and content colleagues to drive organic growth in a fast-moving iGaming environment. Responsibilities Plan and execute the off-page strategy across the group's iGaming and media publications in assigned markets Run link building and digital PR campaigns, including outreach, prospecting, and relationship management with publishers and partners Manage and grow the backlink profile: referring domains, anchor text distribution, link velocity, and quality control Monitor competitor backlink profiles and identify gap and opportunity targets Audit existing link profiles, flag toxic or risky links, and manage disavow where needed Report on off-page performance and its impact on rankings and organic growth Work alongside on-page, technical, and content teams to align off-page activity with wider SEO goals Requirements English as first language or C2 level 3+ years in off-page SEO, ideally in iGaming or sports betting Strong command of on-page optimisation and search intent Proficiency in keyword research and structured briefs Familiarity with Ahrefs or equivalent tools Nice to have: A second language Benefits 40 days of holidays of your choosing (take only the bank holidays you want!) Flexible working hours Yearly bonus based on performance Health Insurance allowance Sports Allowance Work from Home Allowance