Senior Socal Media Specialist

Department: 11593 Enterprise Corporate - Communications Status: Full time Benefits Eligible: Yes Hou rs Per Week: 40 Schedule Details/Additional Information: This role will support Enterprise social efforts with an enhanced focus on Wake Forest University School of Medicine and our Innovation Quarter. This role is mostly remote, but candidates must be local to Winston-Salem market to routinely be on site to capture content and provide event and activation coverage. Travel to Wake Forest University School of Medicine, Charlotte campus for occasional Team Meetings Primary hours are first shift, but occasional night or weekend event coverage will be necessary. Pay Range: $38.20 - $57.30 You will develop, execute and contribute to Advocate Health’s social media strategy to facilitate access, awareness and engagement on Advocate Health’s social media platforms. You will be responsible for developing and implementing comprehensive social media strategies, lead campaigns, and analyze performance metrics to optimize future efforts, as well as creating, designing and writing content for brand’s social media audiences as well as additional tasks, including but not limited to executing paid strategies, editing content, monitoring and responding on social channels, proofreading, creating videos and social media graphics. Major Responsibilities: Contributes to development of the overall social media strategy through posting regularly on Advocate Health’s platforms With primary focus on Wake Forest University School of Medicine and Innovation Quarter (i.e. Facebook, Instagram, LinkedIn, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system and generate buzz around marketing campaigns. Crafts strategies, creates daily posts and implements paid ad strategies for platforms with branded and professional images that increase brand awareness, build reputation and foster engagement amongst our communities. Travels to locations to photograph and film evergreen and on-trend content for social media. Consistently monitor pages to ensure comments within community are appropriate , and promptly addresses community comments, reviews, questions and/or concerns. Stays ahead of social media content industry news and best practices. Provides input into strategic direction for brand’s social media channels. P articipates in creative brainstorming sessions to develop new, more effective ways of engaging social space. Assists as liaison between operations and system teams to support content through social media promotion (internally and externally). Assists community management coverage. Executes on day-to-day reputation management strategies and monitors all social channels to ensure our consumers are being responded to in a timely manner . Provides support and coverage at community and partner events and serves as a live in-person social media support for system-wide and site events, sports partnership events, community initiatives, etc. Collaborates with students. patients, families, associates and clinical professionals to develop interesting and compelling stories through our partnerships and events that enhance the brand. Maintains running monthly editorial calendars including pre-approved posts supporting brand and organizational goals. Licensure, Registration, and/or Certification Required: None Required. Education Required: Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience. Experience Required: Typically requires 5 years of experience in day-to-day management of social media platforms. Knowledge, Skills & Abilities Required: Organized and detail oriented. Strong written and oral communication skills . Ability to operate independently in a self-directed, deadline-driven environment. Ability to collaborate effectively with all levels of clinicians, management, executives, etc. Advanced expertise in social media management and analytics tools, Microsoft Office products and familiarity with WordPress. Ability to develop social media strategies and tactics and effectively communicate recommendations to external communications leadership , under the guidance of social media leadership A flair for creating persuasive content and communicating effectively (and differently) depending on the medium. Proactive, independent and takes initiative with consistent follow through. Results oriented. Superior time management skills, with capability of working with and meeting deadlines. Ability to handle tasks and complete work accurately and within a short timeframe . Ability to think critically, seek understand ing of complex concepts, work to synthesize information, and create clarity to support sound decision-making. S trategic thinker with ability to work in a team environment on initiatives that drive business results. Thrives in a fast-paced environment, having a change mindset and comfortable navigating ambiguity . Strong interpersonal communications skills with the ability to collaborate effectively with others. Ability to mentor junior team members and lead projects. Excellent oral and written communications and relationship development skills. Manage timelines, ensuring efficiency and effectiveness of communication activities. Preferred : Experience working in a large, matrixed organization Ability to create and edit content from start to finish Ability to multi-task coverage during a live event Knowledge of different creation and editing tools or programs ​ Physical Requirements and Working Conditions: Position requires some work on weekends and outside of normal business hours. Position requires some local, regional, national and market travel. Operates all equipment necessary to perform the job. Must be able to sit, stand, walk and bend throughout the workday. Position requires travel therefore may be exposed to weather and road hazards. Protective clothing must be worn as necessary. DISCLAIMER All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders. Our Commitment to You: Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including: Compensation Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training Premium pay such as shift, on call, and more based on a teammate's job Incentive pay for select positions Opportunity for annual increases based on performance Benefits and more Paid Time Off programs Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability Flexible Spending Accounts for eligible health care and dependent care expenses Family benefits such as adoption assistance and paid parental leave Defined contribution retirement plans with employer match and other financial wellness programs Educational Assistance Program Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview. About Advocate Health Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.