Senior Social Strategist

Agency : Havas Play Job Description : About Havas Play At Havas Play, we build brands in culture. As an integrated culture marketing agency, we create culture-first 360 campaigns that sit in the space between traditional advertising and media - connected through culture, powered by partnerships, creators, talent, media and experiences. Senior Strategist (Social) About Havas Play At Havas Play, we build brands in culture. As an integrated culture marketing agency, we create culture-first 360 campaigns that sit in the space between traditional advertising and media - connected through culture, powered by partnerships, creators, talent, media and experiences. The Opportunity We are looking for a Senior Strategist (Social ) to support strategic social-first thinking across major client relationships and help shape Havas Play’s offer across the social and creator landscape This is a n exciting opportunity to be part of a growing social strategy team: We’re looking for someone immersed in social innovation and cultural ly fluen t , with a strong sense of strategic rigour to bring fresh thinking to the team. Core Responsibilities Champion social-first thinking and audience-centred approaches across client work, new business and internal initiatives. Maintain a strong understanding of contemporary culture, communities, behaviours and social platforms. Unearth and apply social and cultural intelligence to strategy and creative help brands participate credibly and effectively in culture. Translate business challenges into clear strategic questions and opportunities. Lead and contribute to the development of strategic workstreams across a diverse range of brands and rights holders. Develop robust strategic recommendations grounded in audience understanding, cultural insight and platform behaviour. Produce clear, inspiring and actionable briefs for Play creative teams. Identify emerging trends, shifts and opportunities relevant to client categories and audiences. Demonstrate an understanding of client business challenges and commercial objectives. Support senior team members in managing strategic relationships and opportunities for growth. Work with cross-agency teams on new client and new business opportunities, leading on social workstreams. Contribute to agency thought-leadership, marketing initiatives and new business opportunities when required. Expectations Strategic Craft Produces strategic thinking that is insightful, clear and commercially relevant. Connects audience understanding, cultural insight and business objectives effectively. Frames problems and opportunities in ways that unlock creative and social solutions. Owns the development of a strategic point of view on social ecosystems. Culture & Social Expertise Demonstrates strong judgement around brand participation in culture. Maintains a strong understanding of creator ecosystems, online communities and platform-native behaviour . Uses social intelligence and audience signals to identify emerging cultural opportunities and shifts. Demonstrates strong judgement in how brands engage with creators, communities and culture in credible and relevant ways. Understands how subcultures, fandoms and interest-based communities shape conversation and influence behaviour. Collaboration & Leadership Support s the wider agency in strengthening its social, influencer and culture-led strategy capabilities. Builds strong working relationships across disciplines and teams in Play and beyond. Manages workstreams with multiple collaborators and stakeholders. Supports and develops junior team members : knowledge-sharing, upskilling and coaching. Measurement & Effectiveness Define success frameworks and KPIs that connect activity to brand and commercial outcomes. Work with client, creative, data and insight teams to ensure delivery against strategic objectives. Use campaign performance and learning to continuously refine and evolve strategy. Personal Qualities Strategic, curious and culturally engaged. Creatively ambitious with strong judgement. Collaborative, generous and team-oriented. Clear and persuasive communicator, able to simplify complexity. Passionate about creating effective work that earns attention and drives impact. Working Arrangements Office presence: 3 days per week with the Havas Play team. Travel: Occasional travel for client meetings and events. Why Join Havas Play? This is an opportunity to join an agency built around creativity that drives impact, and to play a leading role in shaping how brands win in culture. You will work with ambitious clients, talented collaborators and a team that values smart thinking, strong partnerships and exceptional work. #LI-AC2 Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.