Senior Specialist Paid Media

Are paid media, data, and growth in your wheelhouse? Do you know how to use paid search as a driver for online growth, but also look beyond just Google Ads? Do you understand how paid channels contribute to business goals such as leads, customers, sales, margin, and revenue growth? And are you curious about how AI makes work within paid media smarter, faster, and more scalable? Then iO is the right place for you. As a Senior Paid Media Specialist, you dive deep into the data, but never lose sight of the bigger picture. You develop, manage, and optimize paid media campaigns for your own client portfolio, with a strong focus on paid search. You work not only based on channel KPIs like CPC, CTR, CPA, or ROAS, but especially based on your client's business goals: more customers, higher revenue, better margin, more efficient growth. You work across various platforms, including Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, Channable, Adform, DV360, and Outbrain. Paid search is your home base, but you understand how paid channels reinforce each other within the broader marketing mix. Additionally, you actively explore how AI and automation can improve work within paid media. Think of smarter analyses, scalable campaign processes, better feed optimization, faster reporting, creative variations, forecasting, or workflow automation. You don't need to know everything already, but you are curious, actively experiment, and see AI as part of the future of the field. Within our SEA team, you manage your own set of clients. You manage (international) clients such as Aviko, Hogeschool Utrecht, Tigerstop, Nuovo, and SuperUnie. No sector escapes your analytical eye. Curious about what a workday could look like? Campaign strategy and execution You develop, implement, and optimize paid media campaigns with paid search as a key focus. You see beyond individual campaigns and consider channel role, funnel position, target audience, budget allocation, and contribution to customer growth. Budget management and growth guidance You set advertising budgets, manage them carefully, and optimize based on results. You not only look at channel performance but also at the impact on business goals such as leads, sales, revenue, margin, and customer value. Data analysis and performance insights Using tools like Google Analytics, Looker Studio, and platform data, you analyze campaign results. You know which signals matter, which are noise, and translate insights into concrete optimizations and growth opportunities. Reporting and advice You provide clear reports to clients on progress, performance, and opportunities. You don't limit yourself to numbers but offer advice: what do the results mean, what choices do we need to make, and how can paid channels better contribute to the client's objectives? Client relationships and business thinking You are a strategic partner to your clients. You understand their business model, commercial goals, and challenges and actively think about how paid media can contribute to sustainable growth. AI, automation, and scalability You explore how AI and automation can make paid media processes smarter and more scalable. For example, in analysis, campaign setup, feed management, creative testing, reporting, or workflow automation. Minimum of 5 years of experience in SEA, paid media, or performance marketing, preferably on the agency side or in a complex in-house environment. Deep expertise in paid search, supplemented with an understanding of broader paid media platforms such as Meta, LinkedIn, TikTok, Microsoft Advertising, Channable, DV360, or similar tools. Experience advising clients or internal stakeholders on channel strategy, budget allocation, performance, and growth opportunities. You think in terms of business goals, not just channel KPIs. You understand how paid media contributes to customers, sales, revenue, margin, and sustainable growth. Strong in data analysis and able to translate insights into concrete choices, experiments, and optimizations. Experience with AI tools in your field, or actively experimenting with them. You have ideas on how AI can make paid media processes smarter, more scalable, and more effective. Comfortable in client conversations, able to provide direction and justify choices. Enjoy collaborating with disciplines such as SEO, CRO, analytics, automation, content, and strategy. You are a (near) native English speaker, possessing fluent verbal and written communication skills We don’t work in silos at iO. You’ll be working closely with different marketing disciplines and teams. SEO, CRO, automation, and analytics are where our marketing team excels. Do you want to further develop yourself? The sky is the limit!