Senior Technical SEO Specialist

About the Role

Automoves is looking for a Senior Technical SEO Specialist to join our SEO team and own the technical foundation of the channel. We run a large WordPress site in a competitive Canadian market: province hubs, hundreds of templated city and route pages, and a brand page library, all rebuilt during a recent site relaunch. That relaunch left us with real technical debt: redirect and canonical issues, duplicate schema output, sitemap and indexation problems, and page speed work still open.

You will report to our SEO Lead and work alongside a copywriter, designers and an in-house dev team. The Lead sets the direction for the channel. You own the technical roadmap inside it, and you are the person who diagnoses the problem, writes the fix, and hands the dev team something they can merge. You will also work across on-page and off-page, so this is a broad seat, but technical is where you are held accountable. You do not wait for someone else to solve the technical half of your own job.

What You'll Do

• Own the technical SEO roadmap and shape the wider channel strategy with the SEO Lead: keyword and topic research, competitive analysis, and quarterly organic growth targets you help set and then hit.
• Own crawl and indexation end-to-end: recover and protect indexation across 700+ URLs, audit robots.txt and sitemap integrity, map and validate 301s, resolve canonical and hreflang conflicts, and monitor coverage in Google Search Console daily.
• Run structured data at template level: build and maintain JSON-LD across page types, eliminate duplicate and conflicting schema output from Yoast and manual markup, and validate at scale rather than page by page.
• Own site performance: Core Web Vitals, render-blocking and unminified assets, third-party scripts and plugin API calls, image delivery, and caching. You will produce the specific fix, not a list of warnings.
• Own our templated page architecture: URL and slug structure, internal linking logic, province, city, route and brand page templates, index bloat and cannibalization control, and the SEO layer of any new page type before it is built.
• Work inside WordPress directly: Yoast and page builder configuration, theme templates, functions.php level filters, and JSON page data. You are expected to write or specify code, not forward a Semrush export to engineering.
• Direct content SEO: own the topic cluster strategy and the search brief, and work with our copywriter to produce content that ranks and converts. If you can write and edit the content yourself, you will have room to do it.
• Own on-page optimization across the site: titles, metadata, heading structure, internal linking, content refreshes and pruning, keyword-to-URL mapping, and information architecture. At our page count this has to be systematic, not page by page.
• Own the off-page program: build the qualified target list and run it. Digital PR and sponsored placements, guest posting, unlinked brand mention reclamation, competitor backlink gap analysis, and cleanup and disavow of a legacy toxic link profile. You are accountable for links acquired per quarter and for the authority those links actually move.
• Own local search for Canada: city and route intent, Google Business Profile, local pack visibility, and geo-specific ranking verification.
• Track and report performance with verified data: rankings, organic traffic, conversions and revenue attribution, cross-checked between Google Search Console, GA4 and third-party tools, with clear monthly reporting to the SEO Lead and leadership.
• Stay ahead of search: algorithm updates, AI-driven search (AI Overviews, LLM visibility), and evolving SERP features.

What You Bring

• 5+ years of hands-on SEO experience with a track record of measurable organic growth you can walk us through.
• Proven technical depth: you have personally diagnosed and fixed indexation collapse, migration fallout, duplicate schema, redirect chains and Core Web Vitals failures. Not managed them. Fixed them.
• Deep WordPress experience: Yoast, page builders, custom post types and templates, and enough PHP, HTML, CSS and JavaScript to read the theme, find the cause and write or specify the patch.
• Structured data fluency at code level: you write JSON-LD by hand, you know how plugin-generated schema conflicts with custom markup, and you know how to suppress or override it.
• Experience with programmatic or templated page architecture at scale, including the cannibalization and thin content risks that come with it.
• Expert-level use of core tools: Google Search Console, GA4, Semrush or Ahrefs, Screaming Frog or similar crawlers, PageSpeed Insights and Lighthouse.
• Proven on-page execution at volume: keyword-to-URL mapping, metadata and heading systems, internal linking models, and content pruning across hundreds of pages rather than a handful.
• Proven off-page execution: you have personally acquired links, not briefed an agency to do it. Show us placements you earned, the outreach behind them and what they moved.
• Data discipline. When two tools disagree, you find out why before you report a number. You verify rankings against real localized search, not a dashboard.
• Strong analytical skills; you make decisions from data, not hunches, and can build your own reporting.
• Excellent written English; you can edit copy for clarity and search intent.
• Self-directed and accountable; you thrive remote with minimal oversight.

Nice to Have

• Hands-on content SEO. Technical depth is the requirement. Content ability on top of it is what makes a candidate stand out here. If you can build a topic cluster, write a brief a writer can actually use, and edit copy for search intent without handing it off, tell us and show us.
• Experience optimizing for AI search surfaces and answer engines.
• Background in the automotive or logistics sector, or B2B SaaS.
• Experience with a site migration or relaunch where you owned the recovery.
• Basic SQL or scripting (Python preferred) for SEO analysis at scale.
• Canadian market experience or multi-city local SEO at volume.

Who Thrives Here

We are not looking for someone who needs structure handed to them. The people who do well at Automoves are the ones who already operate this way.

• 01 Leaders
• 02 Open-minded
• 03 Proactive
• 04 Encouraging
• 05 Collaborators
• 06 Creators
• 07 Self-starters
• 08 Disciplined
• 09 Good banter
• 10 High standards

Good banter is on the list because culture matters to us. We work hard and move fast, but we genuinely enjoy the team we have built.

This Is Not for You If

• You need someone to tell you what to do next.
• Your version of technical SEO is exporting a crawl report and assigning the findings to developers.
• You describe a problem as "a dev issue" without knowing what the fix is.
• You report a ranking without verifying it in a real search.
• You clock in, do the minimum, and clock out. Career growth is not something you think about.
• You join meetings on mute and leave without saying a word.
• You see your colleagues as just names on a screen, not people worth knowing.
• You wait to be asked instead of raising your hand.
• You want a comfortable role, not a challenging one.

Still Here?

You like puzzles. You like to move fast. You want to grow. Sounds like us.

What We Offer

• Base salary + annual performance bonus.
• 10 public holidays annually.
• Fully remote, work from anywhere.
• Full ownership of the technical SEO platform from day one.
• An established SEO team to plug into, with a Lead who knows the site, plus direct access to the developers, designers, and writers who build it with you.
• Small team where your decisions actually go live.
• A role that grows as the company grows. This is not a short-term contract.