Senior Trade & Publication Media Planner, Life Sciences

About HDMZ HDMZ is a leading life science communications and growth accelerator, partnering with innovative biotech, biopharma, medical device, and digital health companies to help them enter new markets, establish new categories, and challenge the status quo. Guided by our mission to "Create the Future Faster," we combine evidence, insights, and imagination to solve our clients' most complex communications challenges and fuel their growth. Our team is united by a shared passion for the power of science, a commitment to putting people first, and a curiosity that drives us to keep learning and improving. Recognized as a Great Place to Work, HDMZ offers an inspiring, inclusive environment where employees build meaningful careers while helping shape the future of life sciences. Position Summary HDMZ is looking for a Senior Life Science Trade Media Planner to lead media strategy across the trade, clinical, and scientific publications that reach our life-sciences clients’ audiences — physicians, researchers, lab professionals, and healthcare administrators. This is a publisher-relationship and negotiation-driven role, not a digital/programmatic role: you will plan and place print advertising, direct-buy online display on publisher sites, eNewsletter and podcast sponsorships, and non-digital event promotion (conference sponsorships, on-site signage, registration materials). You’ll work directly with publisher sales reps, association staff, and event organizers rather than through self-serve ad platforms. Key Responsibilities Design and present integrated trade media plans spanning print, direct-buy online display, eNewsletter/e-TOC sponsorships, podcast sponsorships, and event promotion for life-sciences clients. Own and grow direct relationships with publisher sales reps, editors, and association staff across journals, trade portals, and membership organizations. Negotiate insertion orders, rates, and added-value opportunities directly with publishers — no programmatic or self-serve platform buying involved. Plan and manage non-digital event promotion: conference sponsorship packages, exhibit signage, registration bag inserts, meeting-guide ads, and on-site materials. Evaluate publisher media kits and syndicated readership/circulation research to build accurate audience profiles for client recommendations. Lead client media discussions, contribute to meeting agendas, and justify recommendations with reach, circulation, and share-of-voice data. Track budgets, insertion schedules, and materials deadlines across multiple concurrent trade campaigns. Build client-facing reporting (e.g., Google Data Studio/Looker Studio) summarizing trade campaign delivery and spend. Independently resolve client and publisher issues; mentor junior planners on relationship-management and negotiation practices. Qualifications & Compentencies 5+ years in trade, print, or publication media planning and buying, with direct experience negotiating with publisher sales representatives (not primarily programmatic or paid-social platforms). Working knowledge of the life sciences/healthcare trade publication landscape — journals, associations, and trade portals — strongly preferred. Demonstrated relationship-management and negotiation skills with publishers and association partners. Comfort interpreting media kits, circulation/readership data, and syndicated audience research. Experience planning and executing conference/event sponsorships and on-site promotional materials. Proficiency in Google Workspace; familiarity with Google Data Studio/Looker Studio for reporting. Strong organizational skills to manage multiple concurrent insertion schedules and hard deadlines. Nice to have Existing relationships with key life-science publishers or associations (see below list of preferred publishers and association partners). Background in health/science journalism, publishing, or association sales — useful “seller-side” perspective. Experience with a Digital Media Planner counterpart on integrated campaigns (this role partners with, but does not own, paid social/programmatic/search). Life Science short-list of preferred publishers Elite peer-reviewed journals: Nature and Science, NEJM, JAMA family, Journal of Clinical Oncology, Neurology, AACR Journals, ACS Publications, C&EN Trade & industry news: STAT News, Endpoints News, Fierce, GenomeWeb, Healthcare Dive, MedTech Dive, Modern Healthcare, MM&M, The Scientist, GEN Associations: AAN, AACR, ACS, ASCO Department: Media and Digital Marketing (Life Science Experience) Reports To: COO FLSA Status: Non-Exempt