Senior UX Researcher - Freelance (London)

Netguru is a trusted partner in digital commerce. The company helps leading brands modernize B2B solutions, marketplaces, and retail ecosystems. Since 2008, it has empowered businesses with cutting-edge technology, AI-powered personalization, and world-class engineering and design teams. A certified B Corporation®, Netguru is trusted by major brands including IKEA, VW, OLX, Delivery Hero, Żabka, Wolt, Careem, and Vinted. How freelancing works at Netguru? As a Netguru freelancer , you can choose what works well for you. You decide when, where, and how you work on projects and tasks. We match you with work that fits your skills. Plus, you have access to various opportunities across different industries and companies. That means you will not only gain more experience, but also develop various skills. But there's more. Netguru freelancers can benefit from full-time collaboration and really be a part of the team. So, are you ready to make an impact? Join Netguru, and let's build beautiful software together. Currently we are looking for a Senior UX Researcher. Start date : ASAP End date: 10 months From London or close proximity Fulltime position UK timezone working hours Hourly rate : up to 57 EUR/h on a B2B contract Tasks and responsibilities: Contributing to Client's product strategy and helping define the future of their merchant service. Exploring complex, ambiguous problem spaces in partnership with the team to understand opportunities and chart a path forward. Influencing the team's approach to product development, shaping both the organization and its processes. Designing and running studies using a broad range of qualitative and quantitative methods — including interviews, contextual inquiry, diary studies, and survey design. Using AI-powered tools to accelerate synthesis, pattern recognition, and the delivery of insights at scale. Improving the experience of millions of Client's merchants every day. Must-have: 6+ years of demonstrable experience in UX research , product research, or a related field. Strong command of both qualitative and quantitative research methods (interviews, surveys, diary studies, contextual inquiry, etc.). Proven ability to independently define research questions, select methods, execute studies, and synthesize findings. Track record of product features and innovations that launched as a direct result of research contributions. Experience working with merchants , restaurants , or similar B2B audiences . Excellent verbal and written communication skills; strong storytelling and ability to present complex findings simply. Active use of AI tools to support research workflows (synthesis, pattern recognition, insight delivery). Strategic thinking and strong ability to build cross-functional partnerships. Nice-to-have: Prior experience at a marketplace-based company. MA/MS or PhD in HCI, Cognitive or Experimental Psychology, Sociology, Anthropology, Design, or a related field. Experience working across multiple audience types within a marketplace (Merchant + Consumer context). Tools & Skills: Research tools: survey platforms, interview tools, diary study tools. AI-assisted synthesis tools. Clear documentation and stakeholder communication practices. Familiarity with product analytics and data tools is a plus. 100% remote work, work with an experienced team of developers and designers, and continuous development of your hard and soft skills, a mentor who will assist you during your first days, project-based, preferably long-term collaboration on challenging products (FinTech, B2B software, E-commerce and more).