Senior Vice President Marketing

who our client is… Lead marketing transformation for one of the nation’s largest and most forward-looking credit unions at a pivotal moment of scale, integration, and enterprise growth. Our client is a leading $30B financial institution serving millions of members nationwide, built on a foundation of member-first values, financial innovation, and a deep commitment to digital engagement. This is a fast growing organization where marketing sits at the intersection of brand, growth, and member experience, with the scale and ambition to match. The Senior Vice President of Marketing is an enterprise leadership role with direct influence on the organization's trajectory. Reporting to the Chief Experience Officer, this executive will architect the marketing vision, shape how millions of members experience the brand, and build the capabilities needed to drive sustained growth in a rapidly evolving financial services landscape. This is a rare opportunity for a transformational marketing leader to operate at true enterprise scale with the resources, visibility, and executive partnership to make a lasting impact. what you will do… ● Enterprise Marketing Strategy & Market Shaping: Own and lead the enterprise marketing vision and multi-year growth strategy, integrating brand, digital, data, and member experience to drive sustained growth and long-term value. Translate member, competitive, and behavioral insights into strategic direction, while proactively shaping opportunities across emerging digital and AI trends. ● Brand, Reputation & Activation: Lead and evolve the organization’s brand strategy, ensuring consistent and compelling expression across all channels and touchpoints. Drive initiatives that strengthen brand equity, deepen community connection, and reinforce market differentiation. ● Omnichannel Growth & Digital Experience: Drive full-funnel growth across a diverse mix of digital and traditional channels, optimizing acquisition, engagement, and conversion. Partner across the organization to continuously enhance digital experiences and scale performance through modern marketing capabilities. ● Lifecycle Marketing & Personalization : Own and build lifecycle marketing strategies that deliver personalized, relevant experiences across every stage of the member journey by leveraging data, automation, and AI. Drive increased engagement, retention, and long-term member value through more sophisticated segmentation and orchestration. ● AI, Analytics & MarTech Enablement: Lead the advancement of data, analytics, and marketing technology capabilities, embedding AI and data-driven experimentation into how marketing decisions are made. Build scalable infrastructure that enables real-time engagement, improved attribution, and operational efficiency. ● Measurement & Financial Stewardship: Own marketing performance and investment strategy, establishing clear measurement frameworks and connecting outcomes to enterprise goals. Champion a culture of accountability with forecasting, ROI optimization, and data-informed decision-making. ● Organization, Talent & Operating Model: Build and lead a high-performing marketing organization, developing talent and strengthening capabilities across digital, analytics, and strategy.