SEO Content Writer

SEO Content Writer Hybrid Keynsham BS31 3 days per week At inspiring vet care, our people are at the heart of everything we do. As the UK’s number one vet care provider, we're trusted with the care of over 2 million animals, delivering our purpose of healthier animals and happier owners. Pet Drugs Online is one of the UK’s leading online pet pharmacies and retailers, helping pet owners access trusted medication, healthcare products and everyday essentials quickly, safely and conveniently. As part of the inspiring vet care Group, Pet Drugs Online combines the agility of a growing ecommerce business with the strength and expertise of a leading veterinary care organisation. Our teams play a vital role in making pet healthcare more accessible through innovation, operational excellence and outstanding customer experience. About the Role As our SEO Content Writer, you'll play a key role in growing our organic presence and helping customers discover valuable pet health information online. Working within the Marketing team, you'll create and optimise content across multiple formats, including blogs, buying guides, category pages, landing pages, product descriptions, and FAQs. You'll use SEO insights, audience understanding, and modern content creation tools, including AI, to produce high-quality content that ranks well and delivers results. This is a fast-paced role where priorities can change quickly, making it ideal for someone who enjoys variety, takes ownership, and thrives in a collaborative environment. How You’ll Make a Difference *Create, edit, and proofread engaging, accurate content across the website. *Conduct keyword research and translate findings into effective content plans. *Write SEO-focused content that improves visibility, traffic, and conversion. *Optimise page titles, meta descriptions, headings, internal links, and site structure. *Use AI-powered tools responsibly to improve content creation efficiency while maintaining quality and accuracy. *Maintain and champion brand tone of voice across all content. *Publish and update content within the CMS. *Monitor content performance using tools such as Google Analytics 4, Google Search Console, and Semrush. *Interpret SEO and content performance data to identify opportunities for improvement. *Support digital PR activity by providing compelling content where required. *Ensure all content complies with relevant regulations, particularly within the pet healthcare sector. What We're Looking For Essential Skills & Experience *Exceptional written English and strong proofreading ability. *Proven experience creating and editing web content. *Demonstrable SEO experience, including: Keyword research Search intent analysis On-page optimisation Internal linking strategies *Experience using SEO platforms such as Semrush, Ahrefs, Moz, or similar. *Experience using AI tools to support content creation and optimisation. *Confidence working within a CMS. *Ability to analyse and interpret SEO and performance data. *Strong organisational skills and the ability to manage multiple priorities. *Excellent communication and collaboration skills. *Experience working with internal stakeholders and/or external agencies. Desirable *Experience within B2C ecommerce or retail environments. *Digital PR or brand authority-building experience. *Experience writing about pets, animal health, or veterinary care. *Familiarity with Adobe Commerce (Magento). *Basic HTML knowledge. You Might Be a Great Fit If... You're an SEO Content Writer who can create engaging, search-optimised content that drives traffic, builds trust, and supports customer purchase decisions. If you're a talented writer with strong SEO knowledge and experience turning insights into content that performs, we'd love to hear from you. How We’ll Support You At inspiring vet care, we’re committed to supporting your development and wellbeing. When you join us, you’ll benefit from: * A role with real impact in a growing ecommerce and pet healthcare business * Clear career pathways with progression opportunities within Pet Drugs Online and the wider inspiring vet care Group * Ongoing learning and development supported by experienced colleagues and teams * A collaborative, values-led culture focused on care, innovation and continuous improvement What We Offer Our Team * Healthcare Cash Plan * Cycle to Work scheme * Green Cars salary sacrifice scheme * Voluntary benefits: choose from a range of benefits to suit you * Discounted staff pet care * Access to discounts and cashback with hundreds of participating retailers We’re committed to supporting our people through career development opportunities, wellbeing initiatives and access to world-class learning resources. Whether you’re just starting out or looking to take the next step in your career, inspiring vet care offers the support, opportunity and community to help you grow.