SEO Keyword Specialist

Job Summary

We are looking for an SEO Keywords Specialist who will be responsible for conducting keyword research, identifying search opportunities, and developing keyword strategies to improve organic visibility, rankings, and traffic. The role requires a strong understanding of search intent, keyword difficulty, competitor analysis, and on-page SEO.

The ideal candidate should be analytical, detail-oriented, and capable of translating keyword data into actionable SEO and content recommendations. Experience creating or optimizing landing pages and websites is highly preferred.

Key Responsibilities

• Conduct comprehensive keyword research and analyze search intent, search volume, and keyword difficulty.
• Identify new keyword opportunities based on search trends, competitor analysis, and market developments.
• Develop and organize keyword clusters based on search intent, topics, and user journey.
• Create detailed content briefs based on target keywords, search intent, SERP analysis, and competitor insights.
• Provide on-page SEO recommendations, including:
• Page titles
• Meta descriptions
• Headings (H1, H2, H3)
• Keyword placement
• Internal linking
• URL structure
• Monitor and analyze keyword rankings, organic traffic, and SEO performance.
• Track SEO performance using Google Search Console and Google Analytics.
• Conduct competitor keyword and content gap analysis to identify opportunities for growth.
• Regularly report keyword performance and provide actionable recommendations for improving rankings and organic traffic.
• Work closely with content, SEO, and web development teams to ensure keyword strategies are properly implemented.
• Assist in creating and optimizing landing pages and website content based on SEO and keyword requirements.
• Stay updated on Google algorithm changes, SEO trends, search behavior, and industry best practices.

Performance Indicators / Targets & Goals

1. Organic Traffic Growth

• Achieve consistent month-over-month growth in organic traffic for assigned websites/pages.
• Identify and implement keyword opportunities that contribute to increased organic sessions and users.
• Monitor traffic performance and provide optimization recommendations when targets are not achieved.

2. Keyword Ranking Growth

• Increase the number of target keywords ranking within Top 10 and Top 20 search results.
• Improve rankings for priority and commercially valuable keywords.
• Identify declining keywords and implement appropriate optimization strategies.
• Maintain regular keyword tracking and reporting for assigned websites.

3. Keyword Research & Opportunity Identification

• Maintain an updated keyword database covering priority topics, keyword clusters, and search intent.
• Consistently identify new keyword opportunities through competitor, trend, and SERP analysis.
• Deliver actionable keyword recommendations aligned with business and SEO objectives.

4. Content & On-Page Optimization

• Produce accurate and actionable keyword clusters and content briefs.
• Ensure recommended titles, meta descriptions, headings, and internal linking strategies are aligned with target search intent.
• Support the successful implementation of SEO recommendations across landing pages and websites.

Qualifications and Requirements

• Minimum of 2 years of experience in SEO, preferably with hands-on experience in keyword research and on-page SEO.
• Strong understanding of keyword research, search intent, keyword difficulty, SERP analysis, and keyword clustering.
• Experience with Google Search Console and Google Analytics.
• Experience using SEO tools such as Ahrefs, Semrush, SE Ranking, or similar platforms is preferred.
• Able to analyze competitors and identify keyword and content gaps.
• Strong understanding of on-page SEO, including titles, meta descriptions, headings, internal linking, and content optimization.
• Ability to create, edit, or optimize landing pages and websites.
• Strong analytical and problem-solving skills.
• Good written and verbal communication skills.
• Detail-oriented, organized, and able to manage multiple SEO projects and priorities.
• Ability to work independently and collaborate effectively with content, marketing, and development teams.

Education

• Bachelor's degree in Marketing, Communications, Information Technology, Digital Marketing, or a related field is preferred.
• Relevant SEO certifications, training, or demonstrated hands-on experience are an advantage.

Other Attributes:

Work from Home (Country) 5days/week

Schedule: Day shift Ex. 09:00AM to 7:00PM