SEO Manager

Location: West Des Moines (Hybrid Schedule) or Remote About SA - Our People Think of the world’s most talented creative thinkers. Problem-solvers. Strategists. At Strategic America, we don’t bring on anything less. The way we see it, if you’re going to make the best work of your life, you may as well do it with people you like. At SA, we’ve always been passionate about our employees. Since 2021, we’re also employee owned with participation in an Employee Stock Option Plan (ESOP). Employee ownership ensures SA remains independent and allows our talented team members to share in the company’s success. With each year of employment, SAers build equity in the company, becoming fully vested after six years. Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic team and help every person reach their personal peak. About SA – The Company When you join SA, you join a strategic team (yes, it’s in our name!) who is also wired for action. Authenticity is our focus, and every day we help our clients propel their potential. If you’re ready for a fast-paced environment that challenges you, supports you, and rewards you, then look no further. Our clients rely on us and we rely on each other to go the extra mile, to hold ourselves accountable because we’re better together and we know we can always find the better way. We strive to create meaning in work and provide more than just a job; a place to belong and grow. As we leap toward our goals that will shape our future, our employee experience is unique. Flexibility, connection, inclusiveness, and collaboration support our well-being and help us be our best. Because when you feel like you belong, work is no longer work – it's personal. We believe better employees lead to better results. Join us as we transform your career! Strategic America recognized as Best-in-Class Employer by Gallagher About The Role The Search Engine Optimization (SEO) Manager owns the execution of agency-wide SEO projects and related products that are focused on increasing organic growth and fueling future growth for our clients. This person is successful by combining a mix of product thinking (iterative investments to execute on big ideas), technical marketing (to optimize sites for discoverability and navigation), and content science (to create high quality content at scale). This individual will partner closely with internal stakeholders to develop and execute a strategic SEO roadmap. The SEO team partners closely with our clients, internal disciplines, and marketing teams to make SEO successful and to connect offsite marketing with product experiences for our clients. As an SEO Manager, you will... Provides leadership to the SEO delivery team; including ongoing coaching and mentoring to ensure their continued development. Leads internal training initiatives for all teams relating to website performance and optimization. Leads key products and resources focused on SEO. Participates as necessary in sales presentations and calls relating to SEO or increasing organic search engine traffic. Builds strategic partnerships with clients and related product teams to drive successful growth to our client’s websites. Benchmarks current state KPIs to identify enhancement opportunities and utilize data to understand the scope, impact, and priority of projects. Evaluates tools and resources that assist the agency in providing positive SEO results. Assists with the introduction or testing of new features that may improve organic landing experiences and website search rankings. Integrates user research, market analysis, and community feedback into product requirements. Informs product decisions with quantitative and qualitative data on user behavior and experimentation. Owns inter-departmental collaboration for united SEO experience to our clients. Partners with client team to define and articulate SEO guidelines, principles, expectations, and goals and success metrics for each client. Serves as a positive role model by representing the SA’s Core Values. Other duties as assigned. Minimum Qualifications Bachelor’s Degree required. 3+ years of product manager experience in an Agile environment, at least 2 years of management experience required Position Requirements Knowledge: Extensive knowledge of SEO datasets and current tools. Strong quantitative and statistical research knowledge. Skills: Self-starter with proven ability to successfully collaborate with internal stakeholders. Solid presentation, interpersonal, verbal, and written communication skills. Ability to make decisions for the benefit of the team. Excellent organizational management skills. Must be able to work in a fast-paced environment. Strong supporter of SA’s desired culture. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Minimal travel required. Our Commitment to Inclusivity and Diversity We are proud to be one of only 25 agencies nationwide, and the first in the Midwest, to earn the 4A’s Workplace Enlightenment Certification ® , and we couldn’t have done it without our associates, who participated in digital learning sessions on race, ethnicity, gender, sexuality, age, disabilities, and faith. At SA, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. Don’t meet every single requirement for this role? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Because we are fully committed to our culture of diversity and inclusion, one that reflects the clients we serve and communities we work in, if you’re excited about this role but your qualifications don’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Salary Grade (internal use only) - 12 The Colorado Equal Pay for Equal Work Act requires employers in the state of Colorado to disclose the following information. If the position applied to is not located in Colorado, the following information may not apply. Salary Minimum: $88,066 Salary Maximum: $136,502. Other components of our Total Rewards package are our discretionary bonus plan and employee stock ownership plan, health, dental, and vision insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, volunteer time off and paid time off.