SEO Specialist

SEO Specialist Compensation: $90,000 per year Status: Full-Time, Exempt, Remote Must be US based Position Summary This role is responsible for executing SEO strategies that improve organic visibility, website performance, traffic, and lead generation across multiple brands and locations. The ideal candidate has 3-4 years of hands-on SEO experience supporting organic search initiatives in a multi-brand/multi-location company. They must also have a strong foundation in on-page SEO, content optimization, technical SEO fundamentals, Local SEO, and Google Business Profile management . This person should be comfortable managing multiple websites and recurring SEO responsibilities while collaborating with other departments, agencies, and external partners. Key Responsibilities On-Page SEO, Content & Website Optimization Conduct keyword research and search intent analysis to identify opportunities across service pages, location pages, blogs, FAQs, and other organic landing pages. Define and facilitate updates for on-page SEO optimizations, including titles, meta descriptions, headings, URLs, image alt text, page copy, and internal linking . Develop and maintain internal linking strategies to improve site architecture, crawlability, topical relevance, and user navigation. Write, edit, and optimize SEO-focused content based on keyword research, search intent, business priorities, and SEO best practices. Review and edit AI-generated content to ensure accuracy, originality, usefulness, brand alignment, natural language, and SEO value. Identify content gaps and opportunities through keyword research, competitor analysis, and organic performance and recommend new or updated content as needed. Develop or support SEO content briefs for new pages and content initiatives. Conduct monthly SEO audits to identify on-page, content, and technical SEO issues and optimization opportunities. Monitor technical SEO fundamentals, including indexing, crawlability, redirects, duplicate content, broken links, structured data, page speed, and Core Web Vitals . Monitor organic search performance using Google Search Console, GA4, Semrush, Screaming Frog, and other SEO tools to identify trends and optimization opportunities. Implement or coordinate SEO updates within WordPress, Webflow, and similar CMS platforms , including working with SEO plugins such as Rank Math and Yoast SEO and partnering with development resources when needed. Local SEO & Google Business Profile Manage and optimize Google Business Profiles (GBP) across assigned brands and locations. Maintain accurate and consistent business information, including business name, address, phone number, website, hours, service areas, categories, and services. Optimize GBP categories, services, descriptions, images, posts, promotions, and seasonal updates based on business priorities. Monitor profiles for inaccurate or unexpected changes, duplicate listings, suspensions, and other issues. Monitor Google reviews, ratings, and customer feedback and flag issues for appropriate internal follow-up. Monitor local keyword rankings, Google Map Pack visibility, and geo-grid performance for priority services and locations. Identify local visibility gaps, ranking changes, competitor activity, and opportunities to improve local search performance. Conduct periodic Local SEO and GBP audits and implement or recommend improvements. Support citation consistency across relevant online directories and platforms. General SEO Support Stay informed about search engine updates, SEO best practices, and emerging developments in AI-powered search . Conduct competitor research to identify opportunities to improve organic visibility and search performance. Support website launches, migrations, new services, new locations, and other business initiatives from an SEO perspective. Collaborate with other departments, internal teams, agencies, and external partners to support SEO initiatives and implement recommendations across the organization. Maintain organized documentation of SEO audits, recommendations, optimizations, and completed work. Support additional websites, brands, and locations as the organization's portfolio grows. Perform other SEO, Local SEO, content, website, reporting, marketing, and related responsibilities as assigned . Qualifications Education Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience. Experience 3–4 years of hands-on SEO or organic search experience in an agency, in-house marketing team, or similar environment. Strong understanding of on-page SEO, keyword research, search intent, internal linking, content optimization, and SEO auditing. Experience using AI tools for content workflows and the ability to effectively review, edit, and improve AI-generated content. Understanding of Local SEO and Google Business Profile optimization best practices. Ability to prioritize and manage recurring SEO responsibilities across multiple websites, brands, and locations. Preferred Skills & Experience Experience with multi-location businesses. Experience within the home services industry. Core Competences: SEO Strategy & Execution: Strong command of on-page SEO, keyword research, search intent, internal linking, content optimization, and SEO auditing AI Search & Emerging Search Trends: Understanding of how AI-powered search is changing organic discovery, content visibility, and traditional SEO practices. Technical SEO: Working knowledge of crawling, indexing, redirects, site architecture, structured data, website performance, and other technical factors that impact organic visibility. SEO Analytics & Tool Proficiency: Ability to use platforms such as Semrush, Screaming Frog, Google Search Console, and GA4 to identify opportunities, diagnose issues, and measure organic performance. SEO Content Optimization: Strong understanding of search-focused content best practices, with the ability to write, edit, and optimize website pages, blogs, FAQs, and other organic content. AI-Assisted Content Management: Ability to effectively use AI tools within content workflows while critically reviewing, editing, and improving AI-generated content for quality, accuracy, search intent, and brand alignment. Local SEO: Understanding of Local SEO fundamentals, including Google Business Profile optimization, local search visibility, listings, and location-based optimization. Analytical & Problem-Solving Skills: Ability to interpret SEO data, identify trends and opportunities, troubleshoot performance issues, and translate findings into actionable recommendations. Organization & Attention to Detail: Strong organizational and project-management skills with the ability to maintain accuracy across recurring SEO initiatives and deliverables. Multi-Site SEO Management: Ability to prioritize and manage ongoing SEO responsibilities across multiple websites, brands, locations, and competing priorities.