SEO Specialist - B2B SaaS

About the Role We're hiring an SEO Specialist for a Canada-based B2B SaaS company serving the US and Canadian markets. This is a hands-on individual contributor role, you'll personally own and execute organic search end to end, not manage a team. You'll combine technical SEO, content and search-intent strategy, and the emerging discipline of AI search (GEO/AEO) to grow qualified organic traffic and tie it to real business outcomes. What You'll Do Own the organic search roadmap end to end: technical foundations, content strategy, and authority building. Lead technical SEO — Core Web Vitals, schema/structured data, crawl and indexation health, site architecture — working directly with engineering. Build content and search-intent strategy mapped to the B2B buyer journey (awareness, consideration, decision). Develop and execute AI-search / GEO strategy: optimize for AI Overviews, ChatGPT, Perplexity, and Gemini through entities, structured data, and extractable content. Build ethical, white-hat authority through high-quality content, digital PR, and earned links (no PBNs or link schemes). Own SEO analytics and reporting in GA4 and Google Search Console; translate data into prioritized, actionable recommendations. Collaborate cross-functionally with content, product marketing, demand gen, and engineering teams. Tie SEO performance to business outcomes — pipeline, conversions, and revenue — not just traffic. What We're Looking For 6–8 years of hands-on SEO experience , currently working in an active SEO role. A B2B and/or SaaS SEO background — experience optimizing for considered, high-intent buyer journeys (not e-commerce, affiliate, or local SEO). Experience serving US, Canada, or other Western markets , ideally working remotely with distributed teams. Strong technical SEO depth: Core Web Vitals, schema, crawl/indexation, site architecture, and migrations. Proven content and search-intent strategy skills mapped to a B2B funnel. Genuine, demonstrable experience in AI search / GEO — this is a core differentiator for the role. Commitment to ethical, white-hat SEO only. Proficiency with GA4, Google Search Console, Ahrefs and/or SEMrush, and Screaming Frog. A track record of sustained tenure and measurable impact in your roles, with results you can point to (traffic, rankings, conversions, pipeline). Strong written and spoken English for close collaboration with North American stakeholders. Nice to Have In-house B2B SaaS experience, or agency experience serving Western SaaS clients. Working knowledge of HTML/CSS/JavaScript and how they affect SEO. Experience with programmatic SEO at scale. Familiarity with Looker Studio, GTM, or SEO automation (e.g. Python). Details Engagement: Full-time, via Employer of Record (EOR). Work setup: 100% remote from India, collaborating with a North American team. Compensation: Competitive; discussed during the process.