Shopify Marketing Manager

Company: PetPortraits.com

Location: Fully Remote

Compensation: $100,000–$110,000 + Performance Bonuses

PetPortraits.com is owned and operated by Support Pets, serving millions of pet owners nationwide. PetPortraits.com creates premium custom pet portraits that customers proudly display in their homes and gift to the people they love. We operate in an emotional, high-margin category with a strong product-market fit and significant growth potential.

We’re part of a larger ecosystem alongside SupportPets, which serves millions of pet owners nationwide. This gives us access to warm distribution, shared learnings, and a built-in customer audience that most DTC brands never have.

We’re looking for a high-performing operator to own growth and help run the ecommerce business day to day.

We want someone who takes ownership of revenue.

As the Shopify Marketing Manager, you’ll oversee customer acquisition, conversion optimization, retention, offer testing, and operational execution across the business. You’ll work directly with leadership to scale acquisition profitably, improve customer lifetime value, and help build a faster, cleaner, more profitable operation.

This is a fully remote role. We care about outcomes, speed, accountability, and ownership — not office attendance.

If you enjoy moving fast, testing aggressively, solving problems, and making numbers go up, you’ll thrive here.

• Manage paid acquisition across Meta, Google, TikTok, and other channels
• Improve CAC, ROAS, AOV, MER, and overall marketing efficiency
• Launch and test new offers, bundles, upsells, seasonal promotions, and campaigns
• Coordinate creative production for ads, landing pages, and performance assets
• Build and optimize influencer, affiliate, and referral programs
• Own email and SMS marketing flows (Klaviyo preferred)

• Manage Shopify storefront performance and merchandising
• Improve conversion rates across PDPs, checkout flows, and funnels
• Coordinate with customer support and fulfillment teams
• Monitor inventory signals, shipping issues, refunds, and customer experience
• Ensure site speed, UX, and merchandising remain optimized
• Manage agencies, freelancers, and external partners effectively

• Build dashboards and track KPIs daily
• Identify bottlenecks and opportunities quickly
• Make data-driven recommendations to improve performance
• Forecast revenue and campaign performance
• Maintain a consistent weekly testing cadence

• Paid acquisition channels are organized and scaling profitably
• Conversion rates improve across key funnels
• Email and SMS revenue increases
• Reporting becomes clear, actionable, and consistent
• Weekly testing cadence is operational
• Team communication and execution improve
• Revenue becomes more predictable

• Company revenue has materially grown
• Customer acquisition costs are lower
• Customer retention and repeat purchases increase
• The ecommerce operation runs faster, cleaner, and more profitably
• Scalable systems and processes are in place

• 3–5+ years in ecommerce growth, operator, or performance marketing roles
• Strong Shopify experience
• Proven experience scaling paid ads profitably
• Deep understanding of funnels, CRO, AOV, retention, and lifecycle marketing
• Ability to manage agencies and freelancers independently
• Strong analytical, operational, and problem-solving skills
• Bias toward action, speed, and accountability
• Comfortable working independently in a fully remote environment

• Experience working with pet brands
• Experience w/ shopify dev & integrations
• DTC consumer products background
• Experience with subscriptions or continuity offers
• Strong creative instincts
• Copywriting experience

• Operators who think like owners
• Marketers obsessed with testing and iteration
• People who move quickly without sacrificing trust or quality
• Builders who care about outcomes, not meetings

• Base Salary: $100,000–$120,000
• Performance bonuses tied to growth metrics
• Significant upside for exceptional performance
• Fully remote work environment
• Direct access to leadership and strategic decision-making