Job Title: Shopper Marketing and E-commerce Executive
Reporting to: Shopper Marketing and E-commerce Controller
Department: Mainstream UK
Location: Homebased, plus meetings in Rainham, Essex (Classic Site) and various off- site meetings with the wider Mainstream team (1 per month in Huntingdon), customers and agencies.
Work Pattern: This role will be home-based with the requirement to travel to / from but not exclusively i.e.
- Office (Rainham, Essex) once per week
- Team meetings
- Retailer meetings
- Agency / 3rd party meeting
A valid Driving Licence is required for this role
Overall purpose of job:
We have an exciting opportunity for a Shopper Marketing and E-commerce Executive for the UK & ROI markets, to join the Mainstream Commercial Team.
- The successful candidate will be responsible the implementation of the Shopper Marketing strategy for both bricks & mortar and retailer online across the Multiples, Convenience, Discounter, ROI and Online channels (omni-channel).
- There will also be the opportunity to lead the development of in-store and online campaigns with retailers.
- The role will encompass:
- Support further the development of Shopper and E-commerce focus within the business.
- Increased engagement with the trade.
- Support to develop market leading Shopper campaigns.
- Develop insights via research, campaign analysis, industry reports & network and turn these into actions / campaigns that will deliver learnings and / or return on investment.
This role involves working in a fast-paced everchanging environment, requires a pro-active & creative approach and deliver against specific timescales.
Key areas of responsibility:
- Support with the development and implementation of Shopper Marketing to include retailer.com initiatives / tactics across the Multiple, Discounter, Convenience, ROI & Online channels:
To align with the Category vision, Brand strategy and individual retailer/channel objectives.
To be market leading with the aim of driving shopper acquisition, retention of shoppers and turn them into brand loyalists.
To be delivered through a shopper lens, creative & out-of-the box thinking to clearly differentiate Tilda from competitors and for Tilda to be seen as a shopper though-leader.
- Understand the Shopper including .com path to purchase with the aim to maximize influencing and converting shoppers at key / most relevant touchpoints.
- Support with the development of best in class Online & Mobile optimisation (brilliant basics):
Responsible for understanding platform guidelines at retailer / channel level.
Responsible for implementation (Brandbank / self-serve) and maintenance tracking dashboards.
- Analyse all Shopper and .com campaigns with the aim of gathering insights and learnings for future campaign planning.
- Share campaigns, learnings and performance at retailer level with relevant Account Manager to leverage with customers.
- Build strong relationships with retailer media contacts.
Leverage opportunities to be the brand of choice during key calendar events, retailer initiatives and cross category collaborations.
- Pro-actively identify and implement cross-category collaborations.
- In this cross functional role it will be essential to build strong and collaborative relationships across the wider business with focus on cross-sector.
- Work closely with Tilda’s chosen agencies / 3rd party suppliers to support the development of shopper focussed campaigns, creative & message and hold them accountable for success.
- Including campaign, creative and content development > briefs, ideation, liaise with the Marketing for input and final sign-off.
- Industry and competitor campaign / activation tracking.
- Build external network with the aim of bringing learnings and insights into the business.
- Take a lead on developing internal reports for example monthly Shopper Marketing and E-commerce activity reporting.
- Develop, manage and implement an always-on media plan for a strategic Online retailer.
Qualifications/Experience required:
- Ideally 2 years’ experience within a similar role / E-commerce marketing.
- Hold a degree level or equivalent qualification.
- Experience in analysing data, drawing conclusions and insights.
- Liaising with and briefing Shopper Marketing campaigns to creative agencies.
- Excellent communication skills as this role requires engagement across multiple internal and external stakeholders.
- Be highly organised and driven.
- Ability to operate in a fast-paced environment.
- Be able to manage multiple tasks / projects as well as a diverse workload.
- Be pro-active, action orientated and be able to use initiative.