Social Content Team Leader

This is an Expression of Interest (EOI) opportunity, available on a lateral move basis only. Applications are open to Core Scottish Government employees only . Job Title - Social Content Team Leader Business Area/Directorate - Social Content Hub Location - St Andrews House, Edinburgh Working Arrangement – Staff in roles compatible with hybrid working should aim to spend 40% of their contracted working time working in person at their contractual workplace. More information can be found within Hybrid Working Policy Grade - C1 Advert type - Level Transfer Duration - Permanent Eligibility - Expressions of interest are invited from substantive colleagues on level transfer from Core SG only. Sponsorship: Skilled Worker sponsorship is not available for this role. As a result, we are unable to appoint candidates who require Skilled Worker sponsorship now or in the future. Applicants must have an existing and ongoing right to work in the UK. Overview The Social Content Hub sits within the Scottish Government’s Communications Directorate as part of the Digital & Content Team, but with strong connections and influence across the organisation, providing expert advice, guidance, training and content development in support of our multiple social media channels. The Social Content Team Leader will oversee our busy and proactive team of Social Media Managers and Visual Content Managers, ensuring that all content is developed to a high standard and in line with all relevant policy, strategy and the Scottish Government’s communications objectives. They will work closely with the Head of Digital & Content, other senior managers and team leaders, whilst also building strong connections across Scottish Government and beyond, to develop the Social Content Hub’s offer as a centre of excellence and expertise. This is a specialist post and carries the Communications Pay Supplement of £3,000 per annum pro rata, rising to £5,000 on completion of 12 months’ successful service. This is paid in addition to salary. Pay supplements are temporary and subject to regular reviews. Key responsibilities Lead on the continual development and implementation of the Scottish Government’s social media strategy, guidance and policies Oversee the running of our main social media channels to ensure all content is of a high standard and meets our strategic priorities and objectives, in the context of increasingly high demand for our services Be a key point of contact with Team Leaders across the Communications Directorate to nurture collaborative working and a user focussed, Digital First approach Spearhead improvements to the organisation’s systems and processes in support of high quality and cost-effective social content production and storage Be a visible champion across the organisation, raising awareness of the value of social media and building appreciation of, and support for, our approach Embed evaluation and reporting processes to build the organisation’s understanding of the impact and efficacy of our social media efforts Manage budgets allocated to social content projects and campaigns Success Profile Success profiles are specific to each job and they include the mix of behaviours, experience and technical criteria (if applicable) that candidates will be assessed on. Technical / Professional Skills: Insight Ideas Implementation Impact For further information about required Communications profession skills and those for Digital & Social Content staff at Band C please see the following link: Communications_competencies_framework.docx Experience: A track record of leading busy teams of digital content professionals running high profile social accounts, with proven ability to negotiate and prioritise under pressure Expert understanding of current and potential future social media landscapes and technologies, and how to create the organisational conditions to best utilise these Excellent judgement to inform appropriate and effective use of social media, and the confidence to deal with and influence people at all levels Highly developed understanding of Scottish Government and/or public sector protocols and procedures, with a keen awareness of the risks and opportunities of social media within that context Behaviours: Seeing the big picture (Level 4) Delivering at pace (Level 4) Making effective decisions (Level 4) Working together (Level 4) For further information on these behaviours, please see the following link: Behaviour levels - Success profiles: candidate guide - gov.scot Working Pattern The post is based in St Andrew’s House, Edinburgh. The post aligns with the Scottish Government’s hybrid working arrangements. The post is a full-time role, but staff with different working patterns are invited to apply, and we will assess proposed working patterns against the business requirements for this post. Further Information Further information about this opportunity is available from Julie Grant, Deputy Director News and Digital [email protected] How to Apply Please submit an Expression of Interest (maximum 500 words) outlining your suitability for the role, relevant skills and experience, and what you would bring to the team. Please align this to how you meet the behaviours, experience and technical skills listed in the Success Profile above. Vacancies close at 23:59pm on Monday 24 August. Artificial Intelligence (AI) tools can be used to support your application, but all statements and examples provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, and presented as your own) applications will be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on acceptable and unacceptable uses of AI in recruitment. If invited for further assessment, this will consist of an informal discussion. Discussions are scheduled for w/c TBC. Recruitment Principles As a government organisation, we adhere to the Civil Service Commission Recruitment Principles and we investigate any complaints received in relation to recruitment cases. About us The Scottish Government is the devolved government for Scotland. We have responsibility for a wide range of key policy areas including: education, health, the economy, justice, housing and transport. We offer rewarding careers and employ people across Scotland in a wide range of professions and roles. Our staff are part of the UK Civil Service observing the Civil Service Code and working for Ministers and senior stakeholders to deliver vital public services which improve the lives of the people of Scotland. We offer a supportive and inclusive working environment along with a wide range of employee benefits. Find out more about what we offer . As part of the UK Civil Service, we uphold the Civil Service Nationality Rules . Security checks Successful candidates must complete the Baseline Personnel Security Standard (BPSS), before they can be appointed. BPSS is comprised of four main pre-employment checks – Identity, Right to work, Employment History and a Criminal Record check (unspent convictions). You can find out more about BPSS on the UK Government website , or read about the different levels of security checks in our Candidate Guide . Pay supplement This is a specialist post and carries the Communications Pay Supplement of £3,000 per annum pro rata, rising to £5,000 on completion of 12 months’ successful service. This is paid in addition to salary. Pay supplements are temporary and subject to regular reviews. Equality statement We are committed to equality and inclusion and we aim to recruit a diverse workforce that reflects the population of our nation. Find out more about our commitment to diversity and how we offer and support recruitment adjustments for anyone who needs them. Further information Find out more about our organisation, what we offer staff members and how to apply on our Careers Website . Read our Candidate Guide for further information on our recruitment and application processes. Apply before: 24/08/2026 (23:59). This vacancy is open to Core SG C1 staff only.