Social Media Account Manager

Social Media Account Manager Talk Shop, a full-service, integrated communications agency, is expanding its digital team with the addition of a Social Media Account Manager in our Toronto office. As leaders in traditional media relations, social media and experiential marketing, we work with some of Canada’s top brands looking to engage consumers, media, digital and influencer marketing differently. The Social Media Account Manager will own a portfolio of 7-10 clients, leading strategy, creative direction, and social execution from start to finish. You’ll be the day-to-day lead for your clients - managing relationships, guiding digital strategy, and collaborating with our team to deliver campaigns that inspire and perform. This is an opportunity to influence not only client campaigns but the growth and evolution of our digital practice. The ideal candidate brings hands-on experience developing social media campaigns - from creative concept to reporting - and thrives in an agency setting managing multiple clients. You’re equal parts strategic thinker and creative storyteller, confident leading client conversations, and passionate about bringing ideas to life across Instagram, TikTok, LinkedIn, and beyond. Key Responsibilities Lead and own digital content and campaign strategies for clients, including social media, content calendars, channel strategies, and visual asset recommendations Oversee client services for digital clients – client communications, check-in, reporting, etc. Ability to demonstrate how proposed social media solutions will show expected return investment for clients Act as the primary client contact for digital work, maintaining in-depth knowledge of clients’ business goals Oversee production of visual assets (photo, video, graphics), providing editorial and creative direction Day-to-day management of Digital Account Associates – workflow management, content planning, editing, support and guidance as required Execute digital campaigns by managing and monitoring the day-to-day activities of digital advertising campaigns across multiple products and platforms ex. Facebook, Instagram, LinkedIn and TikTok Collaborate with core PR and account teams to ensure integrated strategies run smoothly Serve as a digital campaign subject matter expert, deepening functional expertise, staying on top of trends, and partnering with other stakeholders to help align to our data-driven vision through ongoing integrations Leads by example via work ethic, team-building approach, attitude and overall collaboration Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Required Skills/Experience Client service-oriented – must have agency experience in a similar role (Manager-level) Organized and able to manage multiple tasks simultaneously with a high level of attention to detail Ability to structure and prioritize issues Experience with organizational and team performance management 3–5 years’ experience managing digital media with a focus on social media and digital content within an agency or brand environment, with a focus on storytelling, client strategy, and community engagement Creative, out-of-the-box thinking to lead client strategies and campaigns Strong analytical skills abilities and problem-solving abilities Deep understanding of Facebook Business Manager, analytical tools (GWI, Meta Insights, Google Analytics) and creative collaboration tools (ex. Figma or Canva) Minimum 2+ years’ experience developing and leading digital content strategy Strong copywriting skills Proven knowledge of paid digital strategy and execution would be an asset Experience leading and developing a team Ability to nurture client relationships Compensation & Benefits Compensation will be dependent on relevant experience. After 3 months of employment, the individual will be entitled to Talk Shop’s comprehensive benefits program, which includes: Enrollment in an extended health, vision/dental plan Generous vacation, sick and personal day policy Remote work flexibility Partial mobile phone reimbursement Paid parental leave policy Paid “pawrental” pet leave policy Start Date: TBD How to Apply: To apply, please send your resume and cover letter to [email protected] .