Social Media Associate

Keep Growing with Nutrafol We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow. About You: Nutrafol is seeking an organized, highly social-savvy Social Media Associate to support the day-to-day execution of organic social media across Nutrafol’s Women’s and Men’s brands. This role will help translate established social strategies and brand priorities into organized, platform-native channel plans. The Social Media Associate will be responsible for content publishing, calendar management, creator coordination, project tracking, and ensuring work moves efficiently from brief through approval and execution across Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and emerging platforms. This role plays a critical part in ensuring best-in-class execution across Nutrafol's organic social channels. The ideal candidate is highly organized, detail-oriented, and excels at managing the operational complexity behind successful social campaigns. They are comfortable balancing multiple workstreams, collaborating across teams, and adapting quickly as priorities shift. Given the always-on nature of social media, this role requires flexibility to support occasional early mornings, evenings, weekends, events, launches, and other high-priority brand moments. Responsibilities: Content and Channel Execution Manage the day-to-day Women’s and Men’s organic social calendars. Publish, schedule, test, tag, link, and quality-check content across all social channels, including weekend posting. Ensure content is correctly formatted, approved, and optimized for each platform before publishing. Maintain publishing schedules, content calendars, cover images, thumbnails, links, and internal trackers. Occasionally write captions, Instagram Story copy, and other platform-specific social copy for select posts. Occasionally create, shoot, and edit TikToks, Reels, Stories, and other short-form social content. Support content shoots and organize raw footage, final assets, briefs, agreements, and approvals. Coordinate with the Content and Creative teams on asset requirements, timelines, edits, and final delivery. Identify gaps within the approved content calendar and flag executional opportunities that support established channel priorities. Social and Cultural Fluency Stay closely connected to emerging social trends, platform updates, editing styles, formats, audio, conversations, and creator behaviors. Surface relevant trends and cultural moments early, before they become oversaturated. Support reactive and real-time content execution when opportunities align with the brand strategy. Adapt approved content and messaging into formats that feel native to each platform. Creator and Testimonial Coordination Manage day-to-day communication with creators, influencers, customers, and testimonial participants. Source creators based on established campaign, content, and audience criteria. Host briefing calls and prepare creator briefs, agreements, timelines, deliverables, and supporting materials. Coordinate creator gifting, product submissions, content reviews, revisions, approvals, and follow-ups. Track creator budgets, deliverables, usage rights, payments, posting dates, and final content. Support the execution and organization of Nutrafol’s testimonial and community storytelling. Organize creator briefs, agreements, raw assets, final content, and campaign documentation within designated folders. Community and Partnership Support Manage giveaway communications, winner outreach, information collection, and prize fulfillment. Support Instagram Lives by tracking audience questions, feedback, viewership, and key discussion themes. Cross-Functional and Project Management Develop clear executional briefs for content, campaigns, launches, recurring series, and cross-functional requests. Source existing organic, creator, and user-generated content for paid media briefs. Track approvals, feedback, revisions, deadlines, and outstanding action items. Maintain organized budget documents, creator trackers, brand sheets, content folders, briefs, agreements, and shoot assets. Requirements: 2-4 years of experience in social media, creator marketing, community management, or a related field. Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and emerging social platforms. Highly knowledgeable about social trends, platform culture, creator behaviors, and native content formats. Demonstrated ability to identify emerging trends and understand whether they are relevant and appropriate for a brand. Experience shooting and editing engaging short-form social content. Strong writing, communication, project-management, and organizational skills. Comfortable communicating directly with creators, customers, partners, and cross-functional stakeholders. Able to manage multiple calendars, timelines, approvals, and deliverables simultaneously. Strong attention to detail and the ability to execute accurately in a fast-paced environment. Familiarity with social publishing, analytics, project-management, creator-management, and file-organization tools. Interest in hair wellness, beauty, health, lifestyle, or consumer brands preferred. Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. Salary Range: $70,000 — $80,000 USD Perks & Benefits Fully remote work experience Comprehensive medical, dental, and vision package, including FSA program 401K with employer match Quarterly Bonus Program Flexible PTO Two company-wide wellness breaks every day Free lunch on us every Tuesday and Thursday via Seamless/Grubhub Monthly wellness stipend Monthly internet stipend Monthly cell phone stipend Annual learning & development stipend Free meditation app membership (Headspace) Free Nutrafol subscription Pet insurance discounts and benefits California residents may review our CCPA notice here .