Social Media Associate, Part-time/Fixed-term (6 months)

Summary As Yelp's Part-Time Social Media Associate, you will own the day-to-day content engine for Yelp's Instagram and TikTok presence. Operating within a newsroom model, you'll independently ideate, produce, and publish platform-native content that keeps Yelp in step with culture — not just trends. You'll make real-time judgment calls on what to post, which format fits, and how to engage our community, all with minimal oversight. You will report to Yelp's Associate Director, Social Media. Your role is the connective tissue — the reactive, high-volume, high-quality content that keeps our channels performing at a national level. This is a part-time, fixed-term (6 months), remote role based in the United States. What you'll do: Independently ideate, produce, and publish short-form video and static content across Instagram (Reels, Stories, carousels, feed) and TikTok. Operate at newsroom speed: identify culturally relevant moments, make format and timing decisions independently, and ship content within 24–48 hour trend windows. Write platform-optimized captions, hooks, and CTAs tailored to each format and audience. Collaborate with market-based colleagues to ensure visual and tonal consistency across all content. Track performance via native analytics and internal dashboards; use data to iterate on content strategy without being prompted. Ingest feedback quickly and apply it forward. Maintain and evolve Yelp's social voice to feel native, current, and consistent across platforms. Coordinate with cross-functional partners (brand, comms, community) as needed for moment-based content. Practice accessibility-first publishing (captions, contrast, alt text). What it takes to succeed: 2–3 years of professional social media experience, specifically creating content for Instagram and/or TikTok at a brand, agency, or media company. A portfolio demonstrating platform-native short-form video and static content — not class projects, but published content with real engagement. Proven ability to work independently with minimal supervision: you don't wait for briefs, you bring ideas. Strong instinct for what "native" looks like on each platform — you can feel the difference between overproduced and underproduced, and you consistently hit the middle. Fluency in cultural trends, audio trends, and platform-specific features Proficiency with mobile-first editing tools and basic design tools (Canva). Excellent copywriting instincts — hooks, captions, and CTAs that are sharp, on-brand, and platform-aware. Clear, proactive communication with your manager and collaborators. Preferred qualifications: Experience at a multi-location or marketplace brand. Background in food, dining, nightlife, or local culture content. Photography skills or light motion graphics. Familiarity with social analytics platforms (Sprout, Later, or similar). Basic SEO knowledge for social discovery. What you'll get: Compensation range for this position is $28.00-$35.00 per hour, up to 25 hours per week. Closing At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice Notice to Washington Applicants - Washington State Fair Chance Act #LI-Remote