Social Media Consultant (part time)

This part time contractor may work remotely and will create engaging short-form videos, photo galleries, and visual storytelling assets that highlight the work of the Jane Goodall Institute, Jane Goodall's Roots & Shoots youth movement, and JGI's research and sanctuary sites. This individual will create engaging short-form videos, photo galleries, and visual storytelling assets that highlight the work of the Jane Goodall Institute, Jane Goodall's Roots & Shoots youth movement, and JGI's research and sanctuary sites. Responsibilities: · Create four (4) short-form videos per month optimized for Instagram Reels, TikTok, YouTube Shorts, and other emerging platforms. · Organize and source footage and imagery from the Jane Goodall Institute's archival collections and approved content libraries. · Edit videos with compelling storytelling, captions, music, graphics, and motion elements appropriate for each platform. Roots & Shoots Content · Create eight (8) social media posts per month highlighting Roots & Shoots projects, youth leaders, and community impact stories from across the United States. · Collaborate with JGI staff to identify featured projects and success stories. Research and Sanctuary Content · Create four (4) social media posts per month featuring wildlife stories, conservation impacts, and chimpanzee rehabilitation efforts. Content Optimization · Ensure all content aligns with JGI brand standards, messaging priorities, and platform best practices. · Adapt content formats and creative approaches to maximize engagement and reach across channels. · 1–3 years of social media experience with demonstrated success creating mission-driven short-form video content that generates engagement and shareability. · Proficient in editing videos, selecting and optimizing photos, and producing graphics for social media · Comfortable working within set style and brand guidelines · Highly creative with excellent editorial judgment and strong written communication skills · Experience using administrative tools such as Microsoft Office and basic editing and graphic design tools, including Canva.