Social Media Content Creator Specialist

Job Description:

Remote Role

• Please include a portfolio with submissions.
• Work Schedule: PT / M-F 9-4
• We’re looking for a motivated, self-starting content creator with a passion for producing engaging video and static content across platforms like TikTok and Instagram for Gerber.
• The ideal candidate is comfortable on camera, understands parent and caregiver mindsets, and can bring infant nutrition to life through relatable, trustworthy, and thumb-stopping content.
• From showcasing age-appropriate feeding moments to creating educational, feel-good storytelling, you’ll help connect with millennial and Gen Z parents to build confidence, community, and brand love.

PRIMARY RESPONSIBILITIES:

• Social Listening: Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy.
• Develop and Pitch Creative Ideas: Generate and present innovative social concepts and recipes for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that ladder to the brand’s strategy.
• End-to-End Content Creation: Design, produce, edit, and write post copy for all social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus.
• Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
• Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc.
• Trend-Savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.
• Collaboration: Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s Degree preferred, not required.
• Minimum of 2-3 years' experience in content creation and/or social media management representing a brand or organization.
• Strong content creation skills that are distinctive and reflect the brand’s strategy and voice.
• Demonstrated ability to think creatively and have a strong understanding of culture.
• Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, and social media platforms – Instagram, TikTok, and video editing knowledge required.
• Exceptional understanding of the social media landscape, including Instagram and TikTok.
• Ability to synthesize data to identify insights to inform creative content and opportunities.
• Exceptional communication (written and oral) skills.
• Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams.

PREFERRED EXPERIENCE:

• Experience using social listening and publishing tools.
• Previous experience working with large brands and partner agencies.
• Familiarity with paid social media content formats and performance metrics.