Social Media & Content Marketing Executive

As our Social Media & Content Marketing Executive, you will help bring the LeShuttle brand to life through engaging social media and content marketing activity. By creating high-quality, audience-focused content, you will drive brand awareness, grow engagement, and inspire travellers to choose LeShuttle for their cross-Channel journeys. Create and deliver engaging, high-quality content across LeShuttle's social media channels, ensuring consistency with brand guidelines and marketing objectives. Develop and manage an annual content calendar aligned to customer insights, travel trends, and key seasonal events. Develop content pillars and optimise content based on engagement data, audience feedback, and performance analysis. Promote LeShuttle's unique selling points through content that drives brand awareness, engagement, and consideration. Grow social media audiences through regular content creation, influencer partnerships, and collaborative campaigns. Work with external agencies and partners to support the delivery and optimisation of social media activity. Support the development of paid social campaigns alongside internal marketing and media teams. Capture high-quality photography and video content within LeShuttle terminals and at relevant travel destinations. Manage day-to-day social media activity, including community management and customer engagement. Monitor social media conversations and customer sentiment, escalating issues where appropriate. Analyse and report on social media performance, competitor activity, and campaign effectiveness. Work collaboratively across marketing, digital, CRM, insight, and communications teams to maximise campaign reach and effectiveness. Ensure all social media activity complies with advertising regulations, CAP Codes, and data protection requirements. Undertake other duties and projects as directed by the Head of Marketing Qualifications and Experience Degree in Marketing or a related discipline, or equivalent experience. Ideally working towards or holding a recognised marketing qualification (e.g. CIM or IDM). Experience in a marketing or social media role, ideally within a B2C environment. Strong copywriting and communication skills, with the ability to adapt tone of voice. Experience using data and insights to optimise content and campaigns. Photography and videography skills with the ability to produce engaging content. Excellent organisational skills with the ability to manage multiple priorities. Commercially aware with a results-driven mindset. Strong stakeholder management and relationship-building skills. A full UK driving licence would be advantageous, as the role may require occasional travel to capture content and attend key locations. French language skills (desirable). Job type: Full-time, Permanent Salary: Starting £36,750, plus an attractive benefits package If you are interested in applying, please submit your application online by Wednesday 19th August 2026. We reserve the right to close this vacancy early if we receive sufficient applications. Therefore, we encourage you to apply as soon as possible. PREVIOUS APPLICANTS NEED NOT APPLY Please Note: From 1 January 2021, non-British and non-Irish nationals who do not already hold a UK immigration status will be required to obtain a visa in order to be able to work in the UK. Before applying for this role, please ensure that you are permitted to apply. For further information, please visit the UK Visa and Immigration Website .