Social Media Coordinator

Job Overview: The Social Media Coordinator supports North American Retail (U.S. and Canada) brand marketing initiatives through the execution of organic social media and digital content. This role focuses on supporting consistent, engaging, and brand-aligned social content while assisting with influencer programs, community engagement, and performance tracking across platforms. This position supports the execution of distinct social content strategies for U.S. and Canadian Retail, ensuring alignment to market-specific needs while maintaining overall brand consistency. Essential Duties and responsibilities Execute and support day-to-day organic social media activity across U.S. and Canadian Retail brand platforms, including scheduling, publishing, formatting, tagging, and ensuring content aligns with brand guidelines, campaign plans, and platform best practices. Assist with development, adaptation, localization, and rollout of social-first content, including captions, graphics, short-form video, campaign assets, and basic content capture or on-camera support when appropriate. Coordinate with internal creative teams, marketing partners, agencies, influencers, creators, and external partners to support content initiatives, influencer deliverables, asset management, approvals, and campaign timelines. Monitor and engage with social communities across platforms, responding to select comments, routing customer service or product inquiries, organizing partnership opportunities, and escalating issues to the appropriate internal stakeholders. Support social listening, performance tracking, dashboard maintenance, and regular reporting to identify trends, sentiment, engagement opportunities, and optimization insights across U.S. and Canadian audiences. Maintain organized workflows and clear communication across brands, regions, and teams to ensure deliverables are completed accurately and on schedule. Qualifications 3 years of experience in corporate social media, digital marketing, or content creation brand, agency or business setting is required Experience creating or supporting content for TikTok and other short-form video platforms, including an understanding Bachelor’s degree in marketing, communications, or related field preferred Strong understanding of social media platforms, trends, and best practices Experience using social media scheduling, publishing, community management, and reporting tools; Sprout Social experience preferred Excellent written communication skills and attention to detail Ability to manage multiple projects across brands and markets in a fast-paced environment Highly collaborative and team oriented, supportive of new initiatives while engaging participation with others Salary Transparency: High Liner Foods’ compensation offerings are founded in a pay-for-performance philosophy that recognizes individual and team performance. The typical hiring range for this position is from $55,000 - $60,000 the base pay is offered based on a variety of factors including geographical market location, and may vary depending on job grading practices, job-related knowledge, skills, experience and internal equity factors. As part of our total rewards offering, employees may be eligible to participate in an annual short-term incentive program [and long-term incentive program] (for Dir+) subject to program eligibility requirements. AI Disclosure: We use an AI-assisted note-taking tool during our conversations to help us stay fully present and engaged. If you are uncomfortable with this for any reason, please let us know, and we will turn it off. Please be assured that all applications are reviewed by a human, and hiring decisions are made by our team based on a variety of factors, including skills, experience, and overall fit for the role. Vacancy Status: New Vacancy Current employees please note: this position is referral bonus eligible! See our policy for more details. What's in it for you? Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await. Competitive Salary Heath, dental & vision coverage Pay for performance incentives Employee & Family assistance programs Wellness Programs Retirement Planning Supplemental Parental Leaves Disability Support Family friendly Flex policies & Summer hours Volunteer hours Learning and mentorship opportunities Safety focused work environment About High Liner Foods Founded in 1899 in Lunenburg, Nova Scotia , High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood . Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States. Guided by our purpose of Reimagining Seafood to Nourish Life , we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust. At High Liner Foods, we are a people-first organization . We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well-being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work together to deliver excellence and drive the future of seafood. Our Values Serve with Purpose – We put our customers and consumers at the heart of everything we do, creating quality products that help to nourish lives and foster connections that go beyond the plate. Do the Right Thing – We lead with integrity, act responsibly, and make choices that support our people, our partners, and our planet. . Innovate & Reimagine – We challenge the norm, embrace fresh ideas, and turn innovation into impact. All Hands on Deck – Powered by people and driven by purpose, we lead with courage, hold one another accountable, and celebrate as a team Ready to make waves with us? Join High Liner Foods and help shape the future of seafood. To learn more please visit our Career / LinkedIn / Indeed page #HLSJ