Social Media Coordinator

COMPANY ROLE & RESPONSIBILITIES The Role We’re looking for a Social Media Coordinator to help power RYZE’s presence across platforms. You’ll own day-to-day execution on secondary channels, support content planning and community management, and be a key operational force keeping the social engine running smoothly. This role is highly collaborative, detail-oriented, and operationally focused — helping turn creative ideas into organized, on-time, and high-quality social content and campaigns. This role requires travel for events. What You’ll Do Platform Ownership Own the content calendar for secondary platforms: Broadcast channel, Instagram Stories, Threads, X, Pinterest, and YouTube. Ensure consistency, timeliness, and on-brand execution across all owned channels. Content Planning Support monthly content planning and quarterly brainstorming sessions. Assist with evergreen concept development and content ideation. Prep copy and assign social graphics & stories to the designer. Pull content inspiration and organize via Trello. Caption Writing & Publishing Draft captions across all platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads, and Pinterest. Schedule and publish content on Pinterest, YouTube, Threads, and X. Provide manual posting support on Meta, LinkedIn, and TikTok as needed. Brand Collaborations & Giveaways Handle brand outreach for giveaway partnerships. Manage winner selection and prize coordination end-to-end. Community Management Own proactive and reactive community management across Instagram, Facebook, TikTok, and Threads — Instagram and Facebook are primary. Monitor main brand accounts, sub-accounts, and campaign-specific channels. Engage with tagged content and community posts. Identify resharing opportunities and surface standout UGC to the social team. Social Listening & Trend Monitoring Keep a regular pulse on competitors and brands in the space. Flag emerging trends, sentiment shifts, and potential brand risks to leadership. Reporting Pull monthly social metrics across all platforms to support monthly reports. Assist with weekly social digests: top-performing content, trend research, and competitive insights. Monitor and report on top-performing competitor content, noteworthy brand campaigns, and weekly trending audios. Events May require occasional travel to attend RYZE events, company meetings, industry events, or other business-related activities. Travel requirements will be communicated in advance and may vary based on business needs. Develop concepts and shot lists for Tier 2 events. Provide on-site support at select Tier 1 events, including iPhone filming. Pull TikToks for Tier 1 events and add to run-of-show. Additional Ownership Areas Link-in-bio management — keep Linktree (or equivalent) updated to reflect current campaigns and launches. Platform audits — periodically audit bios, pinned posts, highlight covers, and profile optimization across channels. Pinterest — manage board organization, pin scheduling, and seasonal content planning. Assist with quarterly comment sentiment analysis, identifying recurring audience feedback and customer insights. What We’re Looking For 2-3 years of experience in social media, digital marketing, or a related field (brand or agency experience preferred). Strong working knowledge of major social platforms: Instagram, TikTok, YouTube, Pinterest, LinkedIn, X, Threads, and Facebook. Demonstrated ability to manage multiple workflows simultaneously in a fast-paced environment. Highly organized with exceptional attention to detail and follow-through. Strong written communication skills — captions, briefs, outreach, and internal documentation. Hands-on experience with social media management and scheduling tools (Sprout, Later, Hootsuite, or similar). Comfortable analyzing performance data and surfacing actionable insights. Experience supporting social-led production, shoots, or live activations a plus. Nice to Have Experience coordinating creators, influencers, or brand partnerships including outreach, deliverables, and usage rights. Familiarity with KPI tracking and performance reporting for organic social. Experience managing creator contracts, payment coordination, and usage rights. Strong pulse on creator culture and emerging social formats. Experience working in a high-growth or performance-driven environment. WHAT WE OFFER