Social Media Manager

PURE is a global dating app committed to bringing honesty and fun into the dating world. We believe that dating is more than just swiping – it's a journey where everyone can discover something special, regardless of their preferences. We're looking for a Social Media & Content Manager to join our Brand team, shape our voice across platforms, and drive meaningful engagement with our rapidly growing global community. What will you do? Own and execute PURE's social media strategy across key platforms (Instagram, TikTok, X, and beyond), with clear KPIs for growth, engagement, and conversion Create bold, premium campaigns that spark real conversations around dating, relationships, and connection, always in PURE's distinctive voice Turn cultural moments and trends into fast, timely content opportunities that amplify PURE's mission Plan, shoot, and edit UGC-style and creator-led content — comfortable stepping in front of the camera yourself when a piece calls for it Build and nurture a highly engaged community through proactive, authentic interaction — not just posting, but genuinely participating in conversations Tap into cultural conversations and spaces in a unique, courageous way, understanding when and how to show up so PURE's tone and voice reach the right audience, in the right space, at the right moment Plan and run paid social campaigns end-to-end, from setup through optimization and reporting, as a core, high-priority part of the role Lead a data-driven content strategy, using analytics to optimize performance and ROI Partner closely with product, design, copy, and performance teams to translate product moments and features into culturally relevant content Build strong working relationships across internal teams and outside partners, brands, creators, and collaborators, balancing independent ownership of your work with genuine cross-functional collaboration Take creative risks, pilot new formats, test bold ideas, and learn fast from what works and what doesn't Who are we looking for? 5+ years driving social media strategy and execution for consumer brands, ideally with some product marketing exposure Hands-on experience running paid social ad campaigns - setup, optimization, budget management, and performance reporting A track record of growing audiences organically and understanding paid social fundamentals Strong portfolio showing campaigns that drove real, measurable results - not just vanity metrics Comfortable being on camera and creating fast, native-feeling UGC content, not just briefing others to do it Comfortable working in a sex-positive space, and shows up creatively and consciously within it Experience navigating sensitive or nuanced topics with tact, authenticity, and cultural awareness A genuinely curious, cross-functional mindset - happy working closely with product, design, and performance teams rather than in a silo Global perspective - has worked with or is curious about audiences outside a single home market Genuinely plugged into dating, relationships, culture, music, art, and nightlife - someone who's already living in these worlds, not just observing them Creative problem-solver who can work within (and cleverly around) platform content guidelines What do we offer? Remote work Yearly performance bonus The chance to work on a product in its growth stage, with real influence on its direction Yearly education budget A multinational, diverse workplace We value potential over perfection. If you're excited about building culture-shaping content and want a seat where marketing and product actually talk to each other, we want to hear from you. We value potential over perfection. If you're passionate about creating meaningful conversations around sex positivity - dating and relationships, we want to hear from you! PURE celebrates diversity in all forms. We're building an inclusive team that can authentically connect with our global community. Apply now and help us lead the charge in the evolving world of dating!