Social Media Manager

Job Purpose

We are looking for an experienced Senior Social Media Marketing (SMM) Manager to lead and execute social media strategies for two fintech projects: Tambadana (online loan service) and Ahapay (BNPL) in Malaysia. This role requires expertise in social media management, content marketing, and influencer partnerships. The ideal candidate should have a deep understanding of the fintech industry, strong creative skills, and experience in managing content creators and influencers.

Social Media Strategy & Execution:

• Develop and implement a comprehensive social media strategy for both brands to enhance engagement, brand awareness, and lead generation.
• Manage and optimize content across Facebook, Instagram, TikTok, Twitter, LinkedIn, and other relevant platforms.
• Oversee the creation of high-quality, platform-specific content (static, video, interactive, and live content).
• Analyze audience insights to refine content strategy and maximize engagement.

Content Creation & Management:

• Work closely with content creators, designers, and video editors to develop engaging social media content.
• Ensure brand consistency in tone, voice, and visuals across all platforms.
• Stay updated on social media trends, fintech developments, and audience preferences to create relevant and timely content.
• Manage the social media content calendar and oversee timely execution of posts and campaigns.

Influencer & Community Engagement:

• Identify, onboard, and collaborate with influencers, KOLs, and brand ambassadors to amplify brand reach.
• Build and nurture relationships with relevant social media communities to increase brand credibility.
• Engage with followers, address inquiries, and manage brand reputation online.
• Develop UGC (User-Generated Content) campaigns to drive organic engagement.

Performance & Growth Optimization:

• Monitor, analyze, and report on social media performance using tools like Meta Business Suite, TikTok Analytics, Google Analytics, and third-party reporting tools.
• Optimize social media campaigns based on data insights to drive traffic, conversions, and customer acquisition.
• Test and refine ad creatives, audience targeting, and messaging for paid social campaigns.

Collaboration & Cross-Functional Work:

• Work closely with performance marketing, product, and customer support teams to align social media efforts with broader marketing goals.
• Support PR, branding, and partnerships by coordinating social media activations with media agencies and fintech industry stakeholders.
• Ensure compliance with financial services regulations in all marketing communications.

Requirements:

• 3+ years of experience in social media marketing, with a proven track record of managing multiple brands.
• Strong knowledge of Facebook, TikTok, Instagramm organic growth strategies.
• Experience working in fintech, financial services, e-commerce, or tech startups is a plus.
• Familiarity with social media analytics, tracking tools, and growth hacking techniques.
• Ability to lead content creators and influencers while maintaining brand consistency.
• Creative thinker with strong copywriting and content development skills.
• Experience in community management and brand engagement strategies.
• Strong project management skills, with the ability to handle multiple campaigns simultaneously.
• Fluent in English and Malay (preferred but not mandatory).

Qualifications:

• Experience with paid social campaigns and performance marketing.
• Knowledge of financial regulations and compliance in marketing.
• Previous experience managing TikTok-first or influencer-driven campaigns.
• Ability to experiment with emerging social media trends and AI-driven content strategies.

Why Join Us?

• Be part of a fast-growing fintech company revolutionizing online lending and BNPL services in Malaysia.
• Work in a dynamic and collaborative environment with opportunities for growth.
• Competitive salary with performance-based incentives.
• Flexible work environment (remote/hybrid options).

Interested? Apply now and help shape the future of fintech in Malaysia!