Social Media Manager

Social Media Manager Job Overview At Billion Dollar Boy, the Social Media Manager is a vital role focused on building, growing, and nurturing brand pages and communities. They serve as the primary voice and advocate for our clients, fostering meaningful engagement across social platforms and ensuring a vibrant ecosystem online. As the community lead, they develop and execute social-first strategies that drive loyalty, facilitate knowledge sharing, and strengthen the connection between creators, content, and world-class brands. They act as the eyes and ears of the brand, gathering insights and shaping community sentiment. Working cross-functionally, the Social Media Manager partners with Strategy, Creative, Production and Client Services to optimize campaigns in real time. They ensure that all social activity is aligned with client objectives and that the agency remains at the forefront of agile cultural moments and audience trends. ROLES & RESPONSIBILITIES Community Management & Engagement Manage brand-owned social media accounts across primary platforms. Moderate conversations and represent client brand voice consistently across all community interactions. Lead proactive and reactive community management by overseeing posting schedules and engaging across comments, DMs, mentions, cultural conversations, and community inquiries in a timely manner. Leverage social listening to identify engagement opportunities, emerging conversations, and audience insights. Build scalable frameworks that drive UGC, participation, and community advocacy Proactively identify and elevate complex community concerns, potential brand risks, and urgent crisis scenarios to key internal partners. Content Planning & Development Develop and manage content calendars aligned to brand strategy, campaign objectives, and key cultural moments in collaboration with the Creative team. Create engaging, platform-native social content and copy tailored to each channel and audience. Partner directly with content creators to brief, develop, review, and optimize social content, ensuring alignment with brand strategy, platform best practices, and campaign objectives. Publish and optimize content across social platforms, ensuring accuracy, quality, and adherence to brand guidelines. Monitor emerging trends and identify opportunities for reactive, culturally relevant content that drives engagement. Insights & Optimization Partner with the Analytics & Insights team to interpret performance data and apply actionable learnings to content strategy and community engagement. Act as the eyes and ears of the brand by gathering community feedback loops and managing community sentiment. Translate social data into actionable recommendations to optimize campaigns and community growth in real time. Collaboration Partner cross-functionally with Strategy, Creative, and Client Services to ensure social content and community management align with campaign objectives and brand strategy. Collaborate with content creators to provide guidance and feedback throughout content development, ensuring alignment with platform best practices and brand guidelines. Facilitate transparent communication regarding community sentiment and performance insights to drive informed decision-making. Proactively communicate risks, opportunities, and recommendations to support agile decision-making and successful campaign execution. SKILLS & EXPERIENCE Bachelor’s degree or equivalent professional experience in marketing, social media, or a related field. 4-6 years of experience in social media management, community management, or digital marketing, preferably within an agency environment. Proven experience creating, publishing, and managing platform-native social content across major social platforms, including Meta, TikTok, X, and Pinterest. Excellent copywriting and written communication skills, with the ability to adapt tone, voice, and messaging across multiple brands and social platforms. Experience using social media management, publishing, and content creation tools (e.g. Sprout Social, Meta Business Suite, Canva, CapCut, Adobe Creative Suite) is preferred. Strong understanding of social media platforms, emerging trends, algorithms, and platform best practices. Exceptional attention to detail and the ability to notice the "little things" that drive deeper audience connection. Strong collaborative skills with the ability to work effectively across multiple agency disciplines and stakeholders. Thrives in a fast-paced, entrepreneurial environment while managing competing priorities and responding to real-time social and cultural moments. ABOUT US Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are. Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes. Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards. We’re enabled by our award winning proprietary technology Companion . Which provides us with better intelligence, greater precision, and helps us prove outcomes. And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more. LIFE AT BDB We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving. You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently. We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way. OUR VALUES Be Fair, Be Transparent Intentional Inclusivity Champion Curiosity Own It Work for Tomorrow Kindness Over Ego EQUAL OPPORTUNITY At Billion Dollar Boy, we don’t just accept change. We lead it. We believe that a diverse, inclusive team is the spark that ignites our best creative work. To transform how brands grow, we need the strongest convictions and the most daring perspectives. That only happens when we recruit the best talent from every possible background. When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will: Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents; Not discriminate unlawfully against any person; Select the best person for the job in terms of qualifications and abilities Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business. Click here to see the Candidate Privacy Notice . Locations New York Remote status Hybrid New York About BDB Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are. Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes. Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards. We’re enabled by our award winning proprietary technology Companion . Which provides us with better intelligence, greater precision, and helps us prove outcomes. And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more. LIFE AT BDB We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving. You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently. We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.