Social Media Manager

About Us We specialise in affiliate SEO, digital publishing, and performance-led growth. What sets us apart is how we work. We move quickly, act decisively, and continuously refine our approach to stay ahead of the market. We are a hardworking team that values clarity and results. We communicate directly, execute with focus, and are committed to doing things properly. At the same time, we’ve built a genuinely friendly and supportive environment where ideas are shared openly and collaboration comes naturally. We don’t wait for opportunities; we identify them early and execute with precision. We’re not here to participate. We’re here to outperform! The Role The Social Media Manager owns eSportnow.com’s presence across a portfolio of esports and gaming channels — setting the tone, growing the audience, and building community in real time. Working closely with the editorial team and C-Level, this role bridges creative instinct with data-driven performance, turning social media into a genuine growth engine for the brand. This position is fully remote. The successful candidate must be comfortable working in a distributed team and communicating effectively in a virtual environment. Key Responsibilities Content Strategy & Calendar Develop and execute platform-specific content calendars aligned with tournament schedules, patch cycles, and industry news. Plan content weeks in advance while remaining agile enough to respond to live events and breaking moments. Own the editorial rhythm across Twitter/X, TikTok, Instagram, YouTube, and Discord. Content Creation Produce multi-format content including short-form video (Reels/TikToks), high-impact graphics, match highlights, and live match coverage. Apply platform-first thinking to every piece of content, optimising format, length, and hooks for each channel. Manage or brief external creators and designers where required. Brand Voice & Identity Define and evolve the eSportnow.com social tone — knowing when to be analytical, when to be hype, and when a well-timed post does more than any press release. Maintain consistency in language, visual identity, and community positioning across all channels. Develop mini brand guidelines covering tone of voice, best CTAs, and platform-specific hashtag strategies. Community Engagement Actively interact with fans, pro players, and influencers, responding to comments, messages, and mentions in a timely and authentic manner. Foster a positive, inclusive community atmosphere across all platforms. Identify and nurture relationships with key community voices and content creators. Trend Spotting Rapidly identify and capitalise on emerging esports memes, viral moments, and platform trends to keep eSportnow.com culturally relevant. Monitor competitor channels and the wider gaming landscape for content opportunities. Map the viral content process — a clear workflow showing how posts are created, boosted, and optimised for reach. Analytics & Reporting Track and report on KPIs including engagement rate, reach, follower growth, and sentiment on a weekly cadence to key stakeholders. Translate data into clear, actionable insights that improve content performance each cycle. Own and maintain the performance tracker, auditing metrics for accuracy and relevance against live channel data. Campaign Development Plan and execute social campaigns around major tournaments, platform launches, and editorial initiatives. Collaborate with the events and partnerships teams to maximise reach and fulfil sponsor obligations. Deliver post-campaign reports with learnings and recommendations for future activations. Cross-Team Collaboration Work closely with writers, designers, and partnerships managers to ensure consistent messaging across all touchpoints. Coordinate with site managers and C-Level on strategy, priorities, and key milestones. Store and maintain all living strategy documents in the shared Social Media Drive space. Role Requirements Experience 2–4 years managing social media for a gaming brand, esports organisation, or high-growth digital media agency. A proven track record of growing audiences and driving engagement across multiple social platforms simultaneously. Hands-on experience with social scheduling and analytics platforms such as Metricool, Hootsuite, Sprout Social or similar. Deep esports knowledge — a genuine understanding of major titles, tournament structures, and gaming culture. Familiarity with Google Workspace for documentation, reporting, and cross-team collaboration. Skills & Attributes Data-driven approach — comfortable pulling insights and translating them into clear, actionable content decisions. Exceptional written English with the ability to adapt tone fluidly across platforms, audiences, and gaming sub-niches. Highly organised, with the ability to manage multiple content streams and competing priorities simultaneously. A forward-thinking mindset with a genuine interest in AI tools, automation, and scalable workflows. Flexible and self-directed — comfortable working non-standard hours to cover live tournaments and breaking moments.