Social Media Manager (m/f/d)

JOIN OUR TEAM As a Social Media Manager , you will take ownership of Westwing's TikTok and German YouTube channels. We're looking for a highly creative and trend-driven person with a passion for digital storytelling, a deep understanding of platform algorithms and internet culture, and the ability to translate brand and product stories into engaging, social-first content. In this role, you'll define channel strategies, identify growth opportunities, develop creative concepts, and collaborate closely with our Creative, Brand, and Production teams to bring them to life. You'll also work with creators and external partners to grow our presence across both platforms. This position is permanent and based in Munich . WHAT YOU'LL DO Own and execute the TikTok and German YouTube content strategy, and develop social-first concepts that drive reach, engagement, and community growth Identify platform trends and turn them into brand-relevant content opportunities Collaborate with Creative, Brand, and Production teams to deliver best-in-class content Manage content calendars and channel performance across TikTok and YouTube, and work closely with creators and external partners to produce engaging social content Analyse performance, derive insights, and continuously optimise content Stay up-to-date with platform updates, AI tools, and emerging social trends YOU COME WITH 2+ years of experience managing TikTok and/or YouTube channels as well as developing social-first content and creative concepts Experience with Adobe Creative Suite, CapCut, Canva or similar tools Strong understanding of social media strategy and platform algorithms Passion for internet culture, digital trends, and creator economy Strong analytical mindset with a data-driven approach to content optimisation Fluency in German and English WHY WESTWING If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it. At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living. Here is what you can look forward to: A high-performance culture built on trust, feedback and collaboration An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas 30 days of paid holiday to rest, recharge, and come back ready to create A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers Wellbeing support through mental health resources, sports memberships, and preventive care Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties ABOUT US Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018. Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd. Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity. Department Marketing