Social Media Marketing Manager-Consumer Brands

Social Media Marketing Manager Employment Type: Full-Time Work Arrangement: Fully Remote | Independent Contractor Schedule: U.S. Eastern Business Hours The Role The Social Media Marketing Manager owns the day-to-day growth of the brand and founder social accounts: Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, and Pinterest. This is a senior, hands-on role for an assertive, forward-thinking operator who sets direction, manages creative talent, and is accountable for measurable account growth. Core Responsibilities Account growth: own follower growth, reach, and engagement targets across all platforms and report against them weekly with numbers. Daily social listening and engagement: monitor all accounts multiple times daily; respond to comments and direct messages within 24 hours; proactively engage followers and comparable accounts every day to drive growth. Content strategy and calendar: build and maintain a monthly content calendar covering every platform, including stories, with captions and posting status kept current at all times. Creative team leadership: direct and manage videographers and graphic designers (staff or contractors), including issuing written creative briefs with reference examples, format, length, and tone before any shoot or design work begins; enforce deliverable standards and deadlines firmly. Founder content direction: when requesting on-camera or on-mic content from the founder, provide a reference example, a written shot and format description, and a target length in advance, in writing, every time. Tool ownership: run scheduling, publishing, and inbox management through Meta Business Suite and the brand's scheduling tools (currently Later and Buffer); recommend and justify any tool changes in writing. Approvals: operate within written approval rules for the founder's personal channels; nothing posts to the founder's LinkedIn without written approval. Required Experience 5 or more years managing social media accounts for a consumer brand, with at least 2 years in a role where you were accountable for growth numbers. Direct experience leading and managing videographers AND graphic designers. This is mandatory. You must be able to describe, with examples, how you directed their work, enforced standards, and handled underperformance. Experience managing photographers, web designers, or web developers (staff or contracted) is a strong plus. Demonstrated growth results: you must present at least two written case studies with real numbers (follower growth, engagement rate, reach, or revenue attributed to social). Hands-on fluency with Meta Business Suite, Instagram, TikTok, Threads, LinkedIn, and at least one scheduling platform (Later, Buffer, or equivalent). Beauty, hair care, or CPG experience preferred. Who Succeeds in This Role Assertive: gives clear, firm direction to creative talent and does not reverse decisions under pushback without new facts. Forward-thinking: brings platform trends, format ideas, and growth plays to the founder before being asked. Independent: makes day-to-day decisions inside an agreed strategy without constant approval-seeking, and knows which decisions are theirs versus the founder's. Accountable: reports misses and delays the same day they are known, with a recovery plan attached.