Social Media Specialist - Bilingual

Rob Levine Law is looking for a creative, strategic, and data-driven Social Media Specialist to join our Marketing team. This is a full-time remote opportunity based in the Philippines. In this role, you will own the firm's day-to-day social media presence by planning, creating, publishing, optimizing, and analyzing content across multiple platforms. You'll combine creativity with performance-driven decision making to strengthen our brand, increase engagement, and support business growth. This is not an entry-level marketing position. We are looking for a true social media specialist with demonstrated experience executing both organic and paid social media strategies , not a generalist marketer. What You'll Do Develop and execute engaging social media strategies aligned with business objectives. Design graphics, carousels, reels, and short-form videos for multiple social platforms. Write compelling captions, social copy, and on-brand messaging. Schedule and publish content across Facebook, Instagram, LinkedIn, TikTok, X (Twitter), Reddit, YouTube, and other relevant platforms. Own and maintain the firm's social media content calendar. Monitor comments, messages, and online engagement while responding or escalating when appropriate. Repurpose long-form content into engaging social media assets. Collaborate with attorneys and internal stakeholders to create authentic, educational, and promotional content. Support marketing campaigns, community initiatives, sponsorships, and promotions through social media. Manage paid social advertising campaigns across multiple platforms. Track campaign performance, analyze metrics, identify trends, and continuously optimize results. Stay current with platform updates, algorithm changes, and emerging content formats. What We're Looking For We're looking for someone who understands that exceptional social media is both creative and analytical . The ideal candidate is a specialist—not a general marketer—and has a proven track record managing social media campaigns from strategy through execution while delivering measurable business results. Required Qualifications Excellent written and verbal English communication skills. 2+ years of professional experience managing social media for a business, agency, or brand. Strong graphic design skills using Canva (Adobe Creative Suite is a plus). Experience creating and editing high-quality short-form video content. Hands-on experience managing multiple social media platforms simultaneously. Experience with social media scheduling and management tools such as Metricool, Sprout Social, Hootsuite, Buffer, or Meta Business Suite. Strong understanding of social media analytics, reporting, KPIs, and performance optimization. Excellent organizational and project management skills. Ability to work independently in a remote environment. Technical Skills & Expertise We Are Specifically Looking For This position requires someone with deep specialization in social media , not a general marketing professional. Candidates should have demonstrated experience with: Organic Social Media Developing platform-specific content strategies. Growing and engaging audiences organically. Community management and audience engagement. Understanding platform algorithms and best practices. Paid Social Media Planning, launching, managing, and optimizing paid campaigns. Audience targeting and segmentation. Budget management. A/B testing and campaign experimentation. Performance optimization based on campaign data. Platforms Hands-on experience managing campaigns across: Facebook Instagram LinkedIn TikTok X (Twitter) Reddit YouTube We Want to See Real Campaign Experience During the interview process, candidates should be prepared to discuss specific examples of social media campaigns they personally managed, including: Campaign objectives. Strategy development. Content planning and execution. Creative assets they produced (graphics, videos, copy, etc.). Paid advertising campaigns they managed. Experiments or A/B tests they conducted. Performance metrics and KPIs achieved. Challenges encountered and how they optimized campaign performance. Their level of ownership and decision-making throughout the campaign. We are looking for professionals who can clearly demonstrate hands-on ownership of social media initiatives—not individuals who only supported broader marketing efforts. Nice to Have Experience working with U.S.-based companies or clients. Experience in the legal, healthcare, or other professional services industries. Photography or videography experience. Experience collaborating with cross-functional marketing teams. Familiarity with integrated marketing campaigns. What Success Looks Like In this role, you will consistently produce engaging, high-quality content that strengthens Rob Levine Law's brand while driving measurable business results. You'll use creativity, strategic thinking, and data-driven decision making to increase reach, engagement, and campaign performance across all social media platforms. If you're passionate about social media, thrive on measuring results, and enjoy creating content that makes an impact, we'd love to hear from you.