Social Media Strategist - Digital Reputation

Join Sentry’s team as a Social Media Strategist – Digital Reputation! What You'll Do As a Social Media Strategist – Digital Reputation, you will: Continuously track brand mentions, sentiment, and conversations across social media, forums, blogs, review sites, and search results. Collaborate with departments outside marketing to escalate and resolve digital concerns. Use social listening and reputation tools to detect emerging risks and opportunities. Analyze digital footprint by auditing search engine results to identify negative or irrelevant content to suppress or address. Benchmark competitor reputation performance and strategies sharing insights with SEO, PR, and Digital Content partners. Create dashboards and recurring reports on digital reputation KPIs (sentiment, review trends, search visibility, threat indicators). Assist with the development and enhancements of social media strategies as it relates to digital reputation. Evaluate current use of social media tools and technologies to recommend changes to increase efficiency. What it Takes Bachelors Degree or equivalent work experience. Minimum of 3 years related work experience. Ability to understand how to translate business objectives into social media strategies. Hands on experience with Facebook, Instagram, LinkedIn, X, Reddit, TikTok, etc. Strong attention to detail, with an eye for timelines and deadlines. Self-starter with an ability to multi-task. Experience with social listening including building reports, responding to comments, questions and sharing community dialogue. Proven experience in optimizing social media experiences. Experience in working in both B2B and B2C environments. Must possess a data-driven mindset. What You'll Receive At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive. Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office. As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. Meal Subsidy available for associates who report to an office. 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future. Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle. Well-being and Employee Assistance programs Sentry Foundation gift matching program to encourage charitable giving. About Sentry We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction. Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority. Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth. For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas. Get ready to own your future at Sentry. Your opportunity awaits. Talent Acquisition Specialist Thank you for your interest in Sentry! Katelynne Rivera [email protected] Equal Employment Opportunity Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.