Specialist - S&M - Digital Marketing 4A

Specialist - S&M - Digital Marketing Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn , YouTube , X , and Facebook . Job Description Responsibilities: Collaborate with stakeholders, primarily Lifecycle Marketing, to create customer segmentation criteria in Simon Data for use across platforms like Braze, ensuring requirements are correctly captured, validated, and implemented. Develop and QA SQL queries for Simon Data datasets, conducting user acceptance testing to ensure alignment with business requirements and production data. Monitor daily Simon Data runs, troubleshoot ETL failures, optimize queries for efficiency, and communicate root causes and delays to business and marketing partners. Design and implement marketing tech stack solutions, integrating stakeholder data and connecting marketing tools with new data sources. Facilitate the upload and secure delivery of customer lists across internal and external channels, ensuring compliance with information security protocols. Support internal compliance audits and event forwarding processes, gathering specifications, enabling event forwarding in mParticle, and troubleshooting issues with external partners. Assist with marketing experiment analytics by providing segmentation criteria, troubleshooting targeting issues, and delivering AB test group data for internal and external experiments. Qualifications Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing Certifications Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Google Ads Search Certification - GoogleGoogle, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy Required Skills Business-To-Business (B2B) Sales, Content Management, Database Server, Data Consulting, Digital Marketing Analytics, Sales, Salesforce (Software), Sales Force Effectiveness, Social Media, Structured Query Language (SQL) Language English Language Proficiency - Proficient - C2 Additional Job Location - Job Type Regular Master Skill List - S&M - Digital Marketing Remote Type - Office Work Shift - Any (India) Why join Genpact? • Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter • Make an impact – Help global enterprises solve business challenges that matter • Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead • Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day • Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.