Sr Demand Generation Manager

At Quickbase, we help organizations build better ways to run their operations. Our products give teams the flexibility to create applications around how their work actually happens, connecting people, information, and processes so they can keep work moving as needs change. For more than 25 years, organizations have turned to Quickbase to solve operational challenges that off-the-shelf software wasn't built for. Today, we’re building on that foundation with new products and new possibilities for how people create, adapt, and improve the systems their work depends on. Working at Quickbase means helping find better ways forward. We’re a team of curious, collaborative people who care about solving problems, learning as we go, and building things that make work better for our customers and each other. Job Title: Senior Growth Marketing Manager, FastField Location: Boston, MA or Remote, US Department: Digital Marketing Reports to: VP, Digital & Demand Marketing Job Summary We are hiring a Senior Growth Marketing Manager to own demand generation for FastField, Quickbase's mobile forms and field operations solution built for safety inspectors, facilities managers, fleet supervisors, and field service crews. This is a senior individual contributor role for someone who wants to go deep on one product — its buyers, its market, and its funnel — and build the engine that moves people from first awareness through trial and into closed-won revenue. This role coordinates the full funnel for FastField across paid, organic, content, email and nurture, events, webinars, and web, and serves as FastField's primary marketing partner to Product and Sales. Job Duties and Responsibilities Become the demand team's expert on FastField's market — knowing the buyers well enough to write the messaging brief, identify the highest-value segments, and spot competitive threats before they show up in win/loss data. Own FastField's demand number — trial starts, trial-to-paid conversion, and pipeline sourced — and report on funnel performance with enough fluency to explain what's working and what isn't. Own the messaging and experience from first click through trial activation, working with Product on in-app touchpoints and with the Ops team on onboarding sequences that move trial users through the funnel. Own FastField's evergreen programs across all owned channels to keep the funnel moving between launches and peak moments. Partner with Product and PMM to set the demand brief for every release, run go-to-market execution across all owned and external channels, and ensure launches generate pipeline. Serve as FastField's standing marketing counterpart to Product and PMM — attend roadmap reviews, bring the market perspective into prioritization conversations, and flag demand implications before features ship. Build and manage external audience-acquisition programs including sponsored placements, third-party events, content syndication, and media partnerships; own ROI reporting and partner with Sales and SDRs on lead routing and follow-up. Identify, recruit, and manage industry experts and influencers relevant to FastField's buyer to produce webinars and collaborations that build credibility and generate demand. Coordinate FastField media investments with the Paid Media team, drive the monthly creative and messaging refresh cycle, and identify new opportunities for spend efficiency and pipeline contribution. Own FastField's webinar and office hours programs end to end — from topic selection and promotion through execution, post-event follow-up, and conversion sequences. Basic Qualifications 6+ years in B2B SaaS demand generation or growth marketing, with at least some of that time owning multiple channels simultaneously rather than one function in isolation. Demonstrated ability to coordinate across multiple channels including paid, organic, email, and web programs. Strong product instincts — ability to read a roadmap, translate it into demand implications, and understand what messaging resonates at different funnel stages. Funnel fluency and analytical habit — ability to understand what's driving pipeline and make decisions from data rather than from activity. Experience working closely with Product or PMM teams, not just receiving briefs from them. Track record of owning trial or freemium funnels or other high-volume self-serve conversion motions. Preferred Qualifications Familiarity with field operations, EHS, construction, facilities, or frontline workforce software — the industries FastField serves most. Experience with G2 and review-site-driven demand programs. Working knowledge of marketing automation platforms and CRM such as HubSpot or Salesforce. Experience using AI tools to accelerate research, content, or campaign work. How We Think About AI At Quickbase, we view AI as a tool to accelerate how work gets done — not replace it. We encourage thoughtful use of AI to improve speed, quality, and decision-making, while maintaining strong judgment, accountability, and data integrity. Pay Range $90,499.50 - $142,213.50 Compensation & Benefits: At Quickbase, we believe in pay transparency and are committed to equitable pay practices. Incentive Compensation This role is eligible to participate in our annual incentive plan. Incentives are earned based on employee performance against defined metrics and company goals. Benefits Full-time roles are eligible for our comprehensive benefits program which includes medical, dental and vision coverage. You may also contribute to our 401(k) plan that includes a company match. Equal Opportunity Statement Quickbase is committed to building a diverse and inclusive workplace. We encourage candidates from all backgrounds to apply – even if you don’t meet every qualification listed. We are proud to be an equal opportunity employer.