Sr. Digital Marketing Manager

About this Position As Senior Digital Marketing Manager Benelux, you are responsible for shaping and driving the digital ecosystem across all professional brands within Henkel Beauty Care (Schwarzkopf Professional, Authentic Beauty Concept, STMNT, Indola). You lead the digital acceleration of the business across three key pillars: social media, B2B e-commerce (e-shop), and digital platforms & innovation projects. You combine strategic vision, data-driven decision-making, and hands-on execution to elevate brand presence, enhance customer experience, and drive measurable business growth. In addition, you lead and develop a team of digital marketing professionals, fostering a high-performance culture, building digital capabilities, and ensuring strong execution across all areas of responsibility. What you´ll do Social Media Leadership (All Brands BNL) Define and lead the BNL social media strategy across all brands, ensuring alignment with global guidelines while maximizing local relevance. Oversee content strategy, editorial planning, and channel activation (organic & paid). Drive best-in-class community management, influencer collaborations, and advocacy programs. Ensure strong brand consistency and storytelling across platforms (Instagram, TikTok, LinkedIn, etc.). Track, analyze, and optimize performance metrics, translating insights into continuous improvement. B2B E-shop & CRM Activation Own and accelerate the performance of the B2B e-shop in Benelux, driving adoption, engagement, and sales growth. Develop and execute CRM and newsletter strategies to strengthen customer engagement and retention. Optimize the digital customer journey, ensuring seamless and user-friendly experiences. Leverage data to drive personalization, cross-selling, and conversion optimization. Work closely with Sales to ensure strong customer activation and platform adoption. Digital Platforms & Innovation Projects Lead and implement key digital transformation projects such as MaiA, ecosystem integrations, eAcademy, and future innovations. Act as the BNL digital lead, ensuring successful rollout and adoption of global and regional tools. Identify opportunities to enhance digital touchpoints and customer experience ecosystem. Manage cross-functional collaboration with global, regional, IT, and external partners. Drive change management and user adoption across internal teams and customers. Performance & cross-functional collaboration Define and track digital KPIs across all scopes (engagement, conversion, sales, adoption). Translate data into actionable insights and strategic recommendations. Manage digital budgets and ensure strong ROI across investments. Act as a key sparring partner for Marketing, Sales, and Education teams. Lead cross-functional alignment and ensure integrated 360° activation. What makes you a good fit Master’s degree in Marketing, Digital, Business, or related field Fluent in Dutch, and English 5-6 years of experience in digital marketing, e-commerce, or digital transformation Proven track record in social media strategy, CRM, and/or e-commerce platforms Experience managing complex digital ecosystems or transformation projects Strong analytical mindset, with the ability to translate data into clear actions Demonstrated leadership and stakeholder management skills in a matrix organization Hands-on mentality with a test-and-learn, entrepreneurial mindset Strong communication and influencing skills across all levels Passion for digital innovation, trends, and customer experience Experience in premium brands, FMCG, or professional beauty is a strong plus Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year Diverse national and international growth opportunities Global wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Pension Fund Disability Insurance Health Insurance At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.