Sr Manager, Marketing Operations

We’re looking for a hands-on, data-driven marketing operations leader to support the marketing team across CRM, account-based marketing, marketing automation, reporting, and martech stack management. This role will help connect strategy to execution by improving how we target accounts, route and nurture leads, measure performance, and enable the systems and processes that support growth. This person will sit on the marketing team and partner closely with New Business, Client Growth, and the Local Marketing Activation (LMA) team. They will play a key role in helping Marketing operate more efficiently, generate better insights, and execute more effectively across demand generation and client-focused initiatives. What You’ll Do ABM Execution & Campaign Management Support execution of ABM programs using Demandbase and related tools Help manage target account selection, segmentation, account lists, and campaign deployment Collaborate with Marketing, New Business, and Sales stakeholders to activate campaigns across priority accounts Monitor account engagement, campaign performance, and pipeline contribution to help optimize ABM efforts over time Translate campaign and account-level insights into actionable recommendations for the team Marketing Operations & Systems Management Own day-to-day support and optimization of key marketing systems, including Salesforce, Demandbase, HubSpot, and other marketing automation and reporting tools Help manage the marketing technology stack, including platform administration, integrations, vendor coordination, and ongoing process improvement Maintain strong data quality, campaign tracking, and reporting accuracy across systems Improve lead routing, scoring, lifecycle stages, and operational workflows in partnership with Sales and cross-functional teams Troubleshoot system, process, and reporting issues and help build scalable, repeatable solutions Local Marketing Automation Team Collaboration Contribute to LMA and CRM strategy by supporting user-level campaigns and lifecycle marketing initiatives that drive platform engagement and scale effectively across a growing audience. Reporting, Metrics & Insights Build, maintain, and improve reporting that gives Marketing and partner teams visibility into campaign performance, funnel health, account engagement, and operational efficiency Deliver clear, actionable metrics and dashboards for marketing leadership and key stakeholders Help define and maintain KPIs, attribution inputs, and reporting standards across marketing programs Surface insights that help teams make better decisions about targeting, programs, and investment Lead Management & Funnel Optimization Support lead generation and nurture efforts across channels and programs Ensure leads are captured, routed, and followed up on appropriately across the funnel Partner with New Business, Client Growth, and Sales stakeholders to improve lead handoff, follow-up, and conversion Help optimize the systems and processes that support pipeline creation and progression Cross-Functional & Team Support Manage and support a Colombia-based team member Build strong working relationships across Marketing, New Business, Client Growth, LMA, Sales Operations, and other partner teams Help establish clearer processes, stronger governance, and greater operational efficiency across marketing workflows Bring a practical, solutions-oriented mindset to improving how the team works What You Bring 8-10+ years of experience in B2B marketing, marketing operations, revenue operations, or a related function Hands-on experience with CRM and martech platforms, including Salesforce and marketing automation tools such as HubSpot Experience supporting or executing ABM programs using Demandbase or similar platforms Strong understanding of lead management, funnel stages, campaign operations, and reporting Comfort managing data, dashboards, workflows, and system-driven processes with a high level of accuracy and attention to detail Ability to translate business needs into operational improvements and practical execution plans Strong collaboration skills and the ability to work effectively across Marketing, Sales, New Business, Client Growth, and LMA teams Experience managing vendors, tools, or platform relationships is a plus Strategic thinking and sound judgment, with a willingness to be hands-on in execution What Success Looks Like ABM and marketing automation programs are executed effectively, on time, and with strong operational discipline Marketing systems and workflows are more reliable, scalable, and easier for the team to use Lead flow, routing, data quality, and funnel visibility improve measurably Leadership has clearer reporting, better metrics, and stronger insight into performance The LMA team, New Business, Client Growth, and Marketing stakeholders have a dependable partner for operational support and process improvement The marketing tech stack is managed proactively, with better visibility into performance, gaps, and opportunities