Sr. Vice President | Marketing

At CareATC, we genuinely believe in revolutionizing employer-sponsored healthcare. We're passionate about our mission and deeply committed to providing exceptional, patient-centered solutions for our clients and their employees. Shape CareATC’s Brand. Build the Marketing Engine for Growth. Remote | Full-Time | $175,000–$215,000 Base + Annual Bonus Eligibility | 40–50% Travel Why CareATC is Different (and Why You'll Love It Here) At CareATC, we're redefining employer-sponsored healthcare through innovative, relationship-centered solutions that improve health outcomes and empower healthier workforces. As Senior Vice President, Marketing, you'll build and lead the marketing function behind CareATC's next stage of growth. You'll shape our brand and market positioning, build scalable demand generation, strengthen our presence within the broker and consultant community, and lead go-to-market strategy for BeWell+ and our broader portfolio of healthcare solutions. This is an opportunity to build, influence, and lead—partnering with executive leadership to connect marketing strategy directly to commercial growth. CareATC Advantages Fully remote executive leadership opportunity Opportunity to build and scale a high-impact marketing function Direct partnership with executive, Growth, Sales, Product, and Client Success leadership Fully benefits eligible, including Medical, Dental, Vision, 401(k), PTO, Disability & Life Insurance Culture focused on collaboration, innovation, and improving health outcomes About the Job We're seeking a strategic, hands-on marketing executive to make marketing a measurable driver of CareATC's growth. You'll lead brand positioning, demand generation, broker and consultant channel marketing, product marketing, digital strategy, and client marketing. You'll also build the team and infrastructure needed to scale the function and partner with Product and Sales to commercialize BeWell+ and other growth solutions. What You'll Do Define CareATC's brand, market narrative, and competitive positioning across our health center business, BeWell+, and broader portfolio Build scalable demand generation programs that support new employer growth and expansion within existing client relationships Strengthen broker and consultant channels through targeted marketing, co-marketing, and sales enablement strategies Lead go-to-market positioning, messaging, and commercialization strategy for BeWell+ and other growth solutions Own digital and content strategy, marketing automation, CRM infrastructure, measurement, and attribution Develop client marketing strategies that support engagement, retention, expansion, and compelling market proof points Build and lead the marketing team while managing agency and external partner relationships Partner across executive leadership, Growth, Sales, Product, Client Success, Operations, and Clinical teams to align marketing with commercial KPIs and enterprise strategy What You'll Bring Bachelor's degree required; MBA or equivalent advanced degree preferred 12+ years of progressive marketing leadership experience, including 5+ years in senior leadership Demonstrated success building or scaling a marketing function Proven experience across brand strategy, demand generation, digital marketing, and marketing operations Ability to connect marketing strategy and performance to commercial outcomes Healthcare, employer benefits, B2B2C, broker/consultant channel, and/or self-insured employer market experience strongly preferred Executive presence with the ability to influence, collaborate, and build alignment across the organization Ability to move effectively between enterprise strategy and hands-on execution The CareATC Core4 Committed • Optimistic • Reliable • Empathetic Ready to Make a Meaningful Impact? If you're ready to build a marketing function that shapes CareATC's brand, accelerates growth, and strengthens our position in employer-sponsored healthcare, we encourage you to apply. We believe that a diverse and inclusive workplace is essential to our success. We are committed to fostering a culture where everyone feels valued, respected, and empowered to reach their full potential. CareATC provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, national origin, age, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal state or local laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact us at [email protected] to request accommodations. When contacted for a job opportunity, please beware of scammers and DO NOT provide personal information if you did not initiate the inquiry. If the position is not posted on the CareATC website, the job does not exist. Thank you!