Staff Product Manager - Head-Up Display

Job Description At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard —from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features. Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale. The Role The Staff Product Manager, HUD (Head-Up Display) is responsible for defining, delivering, and continuously improving head-up display experiences that help drivers keep their attention on the road while receiving timely, relevant information. This role partners closely with Design, Software, Hardware, Safety/Systems, Legal/Compliance, and Vehicle Programs to translate customer needs into a clear product vision, roadmap, and measurable outcomes. What You’ll Do (Responsibilities): Own the end-to-end HUD product vision and strategy (content hierarchy, information density, driver attention, and safety-critical alerting principles). Create and maintain a prioritized roadmap spanning UX, software, optics/display hardware, and vehicle program integration; define milestones, dependencies, and release scope. Translate customer insights, usability research, and telemetry into product requirements, success metrics, and experiments (A/B tests, clinics, simulator/on-road studies). Lead cross-functional execution with Design, Engineering, Program, Legal, Safety, and Quality; manage tradeoffs between customer value, cost, technical feasibility, and schedule. Ensure compliance alignment for safety-related content and driver assistance messaging (definitions, disclaimers, and human factors considerations) in collaboration with Legal/Compliance. Drive continuous improvement through post-launch monitoring, defect triage, and feature iteration; communicate status and decisions clearly to executive and working-team stakeholders. Yours Skills & Abilities (Required Qualifications): 5+ years of product management or similar experience delivering technology products (embedded, mobile, web, UX, interface, or platform), including defining requirements and road maps. Demonstrated ability to lead cross-functional teams and influence without authority across design, engineering, program management, and stakeholders. Strong written and verbal communication skills, including the ability to synthesize user needs, business goals, and technical constraints into clear narratives. Experience using data and research to make decisions (metrics, instrumentation, customer research, usability/human factors inputs). Comfort operating in ambiguity and making principled tradeoffs to meet safety, customer experience, and business objectives. What Can Give You a Competitive Edge (Preferred Qualifications): Experience with in-vehicle HMI, HUD/cluster/infotainment, or ADAS UX, including driver attention and safety-critical alerting considerations. Familiarity with display/optics constraints (brightness, ghosting, field of view, image distance) and how they impact user experience and requirements. Experience partnering with Safety/Systems, Legal/Regulatory, and Quality teams to ship features with compliance considerations. MBA or other advanced degree; automotive or consumer electronics background. Company vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, though which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies. #LI-KE2 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources . Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire . Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.