Strategic Account Lead

Role Overview Equativ is looking for a Strategic Account Lead with proven success in the programmatic space, specifically across brand-direct clients and holding companies . This is a senior sales role designed to drive growth, manage high-value accounts, and position Equativ as a trusted partner for brands and their agency ecosystems. You’ll combine strategic account management with new business development, building and expanding relationships with Fortune 500 brands, Holdco teams, independent agencies, and programmatic decision-makers. This role requires a consultative, solution-oriented approach, balancing strategic vision with executional detail. Responsibilities Develop and execute strategic sales plans across a portfolio of brand-direct and Holdco accounts. Build and strengthen relationships with senior stakeholders at Fortune 500 brands, holding companies, and their trading desks. Identify and secure new business opportunities while maximizing growth within existing accounts. Partner with clients to align Equativ’s solutions to in-house media buying strategies and agency programmatic needs. Act as a trusted advisor — providing insights, recommendations, and consultative support to improve client outcomes. Educate clients on Equativ’s platform, best practices, and how to maximize ROI. Deliver regular updates, training, and product innovations to ensure clients stay ahead of industry trends. Collaborate cross-functionally with internal teams (Product, Ops, Marketing, and Partnerships) to ensure strong execution and client satisfaction. Meet and exceed quarterly revenue and growth targets. Key Qualifications 4+ years in programmatic/ad tech sales, with a strong track record of revenue growth. Experience engaging both brand-direct clients and holding companies, with the ability to navigate complex organizational structures. Deep understanding of in-house media buying strategies and the agency trading desk ecosystem. Strong communication, negotiation, and executive presentation skills. Highly consultative mindset with the ability to uncover client needs and design tailored solutions. Proven ability to prospect, close, and grow high-value accounts. Comfortable working in a fast-paced, evolving environment and managing multiple priorities. Analytical, solutions-driven, and adaptable to shifting business needs.