SEO Specialist (iGaming, Tier-1 & Tier-2 Markets)
📍 Remote | Ukraine Preferred | iGaming / Affiliate SE
O
ABOUT THE COMPA
NYWe are a fast-growing iGaming company operating across Tier-1 and Tier-2 markets. Our SEO department is one of the key drivers of user acquisition, focused on building scalable organic growth through technical excellence, high-quality content, strategic link building, and innovative SEO approache
s.As we continue expanding our portfolio, we are looking for an experienced SEO Specialist who can take ownership of multiple projects, identify growth opportunities, and contribute directly to the long-term success of our brand
s.ABOUT THE RO
LEWe are looking for an SEO Specialist with hands-on experience in highly competitive niches such as betting, gambling, casino, or other gray-hat industrie
s.You will be responsible for developing and executing SEO strategies across multiple websites targeting Tier-1 and Tier-2 GEOs. This role combines Technical SEO, Content SEO, Link Building, competitor analysis, and performance optimizatio
n.You will work closely with developer, content team, and link builders while having the opportunity to test new hypotheses, influence SEO strategy, and drive measurable business result
s.
GOALS FOR THE PROBATION PERIOD (FIRST 90 DA
- YS)Complete a full SEO audit of assigned projects and identify key growth opportuniti
- es;Analyze competitors and prepare actionable SEO recommendatio
- ns;Build and implement SEO roadmaps for target GE
- Os;Improve technical SEO health and content performance across managed websit
- es;Launch and optimize link-building activities aligned with project goa
- ls;Successfully contribute to website launches, audits, and content optimization initiativ
es.
WHAT YOU WIL
L DO
SEO Strategy & Ana
- lysisDevelop and execute SEO strategies for websites targeting Tier-1 and Tier-2 mar
- kets;Conduct comprehensive competitor research and identify growth opportuni
- ties;Monitor rankings, traffic trends, and algorithm updates, adapting strategies when neces
- sary;Analyze SEO performance and provide data-driven recommendat
ions.
Technic
- al SEOLaunch and audit websites from an SEO perspe
- ctive;Prepare technical requirements and tasks for devel
- opers;Conduct technical SEO audits and ensure timely implementation of recommenda
- tions;Identify and resolve crawling, indexing, rendering, and site performance i
ssues.
Cont
- ent SEOPerform keyword research and build semantic
- cores;Cluster keywords and define content stru
- ctures;Analyze competitor content stra
- tegies;Prepare detailed content briefs for copyw
- riters;Utilize AI-assisted content generation when appro
- priate;Review, edit, and quality-control published
contentOff-Page SEO & Link B
- uildingAudit backlink profiles of owned and competitor we
- bsites;Develop anchor strategies and link acquisition
- plans;Collaborate with outreach and link-building
- teams;Monitor backlink quality and identify new growth opportu
nities.
Domain & PBN Op
- erationsEvaluate expired and drop domains sourced by link b
- uilders;Participate in PBN launches and maintenance act
- ivities;Assess backlink quality, domain authority, and potential SEO value of acquired
domains.
Experimentation & Opt
- imizationTest SEO hypotheses through A/B testing and controlled exp
- eriments;Analyze test results and scale successful ini
- tiatives;Track key SEO and business KPIs, including traffic, rankings, conversions, and revenu
e impact.
WHAT WE ARE L
- OOKING FOR2+ years of hands-on SEO e
- xperience;Proven experience in betting, gambling, casino, or other highly competitive gray-h
- at niches;Strong understanding of search engine algorithms, ranking factors, and SEO best
- practices;Experience conducting competitor analysis and building SEO strategies based on data
- insights;Deep expertise in Technical SEO, Content Strategy, and Link
- Building;Proficiency with industry-standard tools including Ahrefs, SEMrush, Google Search Console, GA4, Screaming Frog, and similar
- platforms;Basic knowledge of HTM
- L and CSS;Experience working with WordPress
- websites;Understanding of expired/drop domains and backlink profile e
- valuation;Experience collaborating with developers, copywriters, and outre
- ach teams;Strong analytical mindset and problem-solvi
- ng skills;Self-driven, organized, and eager to learn and e
xperiment.
N
- ICE TO HAVEExperience working with Tier-1 iGaming affiliat
- e projects;Experience with PBN management and
- deployment;Familiarity with AI-powered SEO workflows and content
- automation;Knowledge of CRO (Conversion Rate Opt
- imization);Experience with Python, SQL, or SEO automa
- tion tools;Understanding of large-scale affiliate SEO
operations.
WHY JOIN USCompetitive salary pe- gged to USD;Performance-based b
- onus system;Fully remote work
- environment;Flexible wo
- rking hours;Paid vacation and
- sick leave;Opportunities for professional growth and career
- development;Work on competitive international markets and challenging S
- EO projects;Direct impact on business results and strategic
- initiatives;Fast decision-making processes and minimal
- bureaucracy;Supportive team with strong SEO expertise and knowledge shar
ing culture.
ADDITIONA
L INFORMATIONIf you feel that you may be missing some experience or skills listed above, we still encourage you to apply. We value potential, curiosity, and willingness to learn, and we will be happy to discuss your background during our
conversation.