TBR Sales Manager

Company Description PRINX is a global tire brand focused on shaping the future of mobility through advanced technology and world-class manufacturing. With over 50 years of industry experience and a presence in more than 169 countries, the company delivers tires designed for safety, durability, and performance. PRINX operates highly automated production facilities in China, Thailand, and Malaysia, developing products with sustainability and efficiency in mind and supported by hundreds of patents and international design awards. Serving electric vehicles, commercial fleets, and everyday drivers, PRINX offers reliable tire solutions for modern road users. Across Europe, the PRINX Partners Program supports tire retailers with exclusive tools, incentives, and marketing resources, helping them grow in a competitive market.

Role Description This is a full-time hybrid role based in Italy, with a combination of onsite client visits and some work from home. The Truck and Bus Radial Area Sales Manager is responsible for growing sales of truck and bus radial (TBR) tires within an assigned territory, focusing on fleet operators, distributors, and tire retailers. Responsibilities include developing and executing area sales plans, identifying new business opportunities, managing key accounts, and building long-term relationships with commercial customers. The role involves regular market visits, product presentations, pricing and negotiation, monitoring competitor activity, and providing feedback on market trends to internal teams. The Area Sales Manager will also collaborate with marketing and technical teams to support promotions, training, and after-sales service, ensuring customer satisfaction and sustainable growth.

Qualifications

• Strong sales and account management skills, including business development, negotiation, and relationship-building with commercial customers and distributors.
• Experience in the tire industry or automotive/commercial vehicle sector, ideally with truck and bus radial products or fleet solutions.
• Solid understanding of regional market dynamics, pricing strategies, and competitor landscape within Italy and surrounding areas.
• Ability to analyze sales data, forecast demand, and prepare clear reports and action plans for management.
• Effective communication and presentation skills, with the ability to explain technical product features and value propositions to diverse stakeholders.
• Comfort with hybrid working arrangements, including frequent travel within the territory and self-management of schedules and priorities.
• Proficiency in relevant digital tools and CRM systems; good command of MS Office (Excel, PowerPoint, Word).
• Fluency in Italian and strong professional proficiency in English; additional European languages are an advantage.
• Valid driver’s license and willingness to travel regularly for customer visits, events, and internal meetings.
• Preferred education: degree or equivalent experience in Business, Marketing, Automotive Engineering, or a related field.