Technical Writer - B2B Social Media & Search (SEO/AI Referral)

About InAir InAir is a forward-thinking, fully remote consulting firm with a stronghold in Texas. We are proud experts in Airtable consulting services, partnering with mid-sized to large enterprises. Our mission is to harness the power of low-code platforms, enabling businesses to optimize their workflows, foster collaboration, and achieve ambitious outcomes through Airtable. At our company, we foster a culture of honesty, responsibility, and accountability. These core values create a successful, innovative, and transparent workplace. Our remote work setting is built on trust, respect, and open communication, allowing team members to shine and grow. Role Description InAir is an enterprise-grade Airtable architecture consulting firm that simplifies complex corporate operations through governed system design. We are seeking a B2B Social Media & Search (SEO/AI Referral) Technical Writer to lead our organic distribution engine, reporting directly to the Head of Marketing. This role sits at the cutting edge of modern B2B demand generation, combining executive thought leadership on social media with advanced search visibility. You will own and execute a new LinkedIn strategy designed to translate our founding team into prominent industry influencers, ghostwriting high-authority narrative content that drives brand search and captures the attention of enterprise RevOps, Sales, and IT executives. Simultaneously, you will be responsible for creating our deep-dive technical "pillar pages"—the comprehensive, evergreen blueprints that define InAir's system-first methodology. These guides must be engineered not only to rank on traditional search engines (SEO) but also to serve as the definitive source material that AI search models (like Perplexity, ChatGPT, and Gemini) ingest and cite. You will collaborate closely with our technical and engineering teams to ensure all content is operationally accurate. Ideal Candidate Profile The ideal candidate is a strategic storyteller who understands B2B social dynamics, traditional SEO, and the emerging mechanics of Generative Engine Optimization (GEO) to win AI referrals. While extensive technical development experience in Airtable is not required, you must have at least basic hands-on experience and a strong conceptual grasp of relational database mechanics. Employment Type & Compensation Employment Type: Open to Full-Time or Contract (with a preference for a long-term, full-time arrangement as content becomes our primary acquisition engine). Commitment: For contract engagements, an availability of approximately 30 hours/week is required to maintain our target content pace. Compensation: Competitive; dependent on experience and engagement structure (Full-Time Fixed Fee vs. Hourly Contract). Location: Remote Key Responsibilities Technical Content Creation: Research and write technical "pillar pages" and deep-dives that serve as InAir's authoritative blueprints for enterprise system design. Generative Engine Optimization (GEO): Optimize evergreen content for AI Search engines and traditional SEO. Structure articles with clear schema, technical terminology, and authoritative definitions so that AI models cite InAir as the primary reference. Cross-Functional Collaboration: Partner with internal technical and engineering teams to ensure operational accuracy of all technical assets. Social Media Amplification: Collaborate with the Head of Marketing to repurpose long-form technical guides into high-authority social media copy, outlining carousels and drafting creative briefs for design. LinkedIn Execution: Support the execution of the LinkedIn content calendar by drafting narrative-driven posts that align with InAir's thought leadership positioning. Brand Voice Governance: Enforce InAir’s "Architecture-First" voice across all written assets, keeping copy professional, direct, and focused on systems logic while eliminating generic SaaS marketing jargon. Analytics & Performance: Track and analyze search rankings and AI citations using Google Search Console and monitoring tools to continuously optimize content indexability. Qualifications & Skills Minimum Requirements Experience: 5+ years of experience in B2B technical writing, content marketing, or copywriting, with a strong focus on SEO and B2B content creation. Technical Writing Depth: Proven capability to write deeply about technical topics (such as database normalization, schema design, API boundaries, and automation logic) for executive audiences (CTOs, RevOps, IT). AI Search Mechanics: Familiarity with Generative Engine Optimization (GEO) and AI search citation mechanics (how models crawl, synthesize, and source information). Database Familiarity: Basic hands-on experience with Airtable and a strong conceptual understanding of relational database concepts (tables, linked fields, and basic automation logic). Language Proficiency: C1/C2 English proficiency with exceptional written communication skills. Nice-to-Have Qualifications Experience in enterprise software, RevOps, IT, or systems consulting. Basic understanding of HTML/CSS structure and metadata tagging to assist with search indexability. Familiarity with HubSpot, Zapier, Make, and social analytics tools (like Taplio or Shield App). Technical Skills & Tools Required Search & SEO: Google Search Console, SEMrush/Ahrefs, SEO schema markup, AI citation monitoring tools. Social & Analytics: Shield App, Taplio, LinkedIn Analytics. Database & Systems: Airtable (basic hands-on experience) and HubSpot. Creative & Collaboration: Google Docs, Figma (basic collaboration), Slack. Soft Skills Feedback-Driven: Receptive to constructive feedback from both marketing leadership and technical teams. Analytical Mindset: Diagnostic thinker able to break down a technical error or system bottleneck and explain it simply. Autonomy & Speed: High agency; comfortable taking a raw technical outline and turning it into a polished asset quickly. Tone Alignment: Direct, unsentimental, and precise tone that matches InAir's brand voice.