Technician Marketing Specialist

Apply Job Type Full-time Description FLEXTRADES is a rapidly growing national provider of production solutions recognized by Staffing Industry Analysts as a 2026 Best Place to Work. We are seeking a highly motivated Demand Generation Associate, Technician Marketing to join our Marketing team. In this role, you’ll be a key player in executing multi-channel programs, with heavy emphasis on email marketing initiatives, that generate pipeline and support our technical recruiting team. You will report to the Vice President of Marketing and collaborate across marketing, recruiting, leadership, and sales to optimize the technician journey—from first touch to closed deal. Duties & Responsibilities: Program Development: create and launch new demand generation initiatives focused on technician acquisition and bench re-engagement. Email Marketing: plan, build, and optimize email marketing campaigns to nurture leads and drive engagement across the funnel. Digital Marketing: manage and optimize the efficient use of job boards and company review sites to drive brand awareness, improve acquisition, and identify skilled technicians aligned to client demand. Communications: drive candidate communication programs, newsletters, spotlights, and related programs to build a loyal, long-term technician community. Candidate Flow Optimization: collaboration with recruiting and marketing to streamline and optimize lead handoffs, scoring, and funnel progression. Reporting & Analysis: own campaign reporting; analyze performance metrics; share insights to improve open rates, application rates, click-through rates, conversions, and pipeline impact. Content: coordinate and work closely with team members to develop creative content for marketing initiatives. Explore new channels to expand footprint and alignment with key technician segments including, but not limited to, sociations, career fairs, trade schools, etc. All other duties as assigned. Requirements Bachelor’s degree in marketing, communications, business, or similar discipline. 4+ years of experience in service-driven demand generation, B2B and B2C marketing, or growth marketing roles. Deep knowledge of email marketing, including list segmentation, deliverability, A/B testing, and reporting. Hands-on experience with job boards and related candidate acquisition channels as well as review sites. Strong analytical skills and proficiency with back-end communication and reporting systems and tools (e.g., Bullhorn, Canvas, Salesforce, Google Analytics, Excel, etc.). Excellent project management skills and attention to detail. Strong collaboration and communication skills, with a cross-functional mindset. Preferred Experience: Bullhorn experience is highly preferred. Experience in manufacturing, industrial staffing, workforce solutions, or similar is a plus. Compensation and Benefits Package: Best in Class: Medical, Dental, Vision, Disability and Life Insurance coverage offered Work remotely in the United States Paid holidays, Vacation, & Birthday PTO Company sponsored personal wellness plan Home office equipment provided Equal Opportunity Employer: FlexTrades is an equal opportunity/affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, including individuals with disabilities and veter ans. Salary Description $75,000 - $80,000