The Rigby Marketing Intern

Department Overview: The Marketing Department is responsible for promoting The Rigby's brand through social media, digital marketing, event promotion, community outreach, and customer engagement. The department develops marketing campaigns that increase brand awareness, drive customer traffic, and create memorable guest experiences both online and within the local community. Anticipated Start Date: As soon as possible Anticipated End Date (If Applicable): Remote Work Eligibility Detail: Partially Remote Anticipated Hours Per Week: Minimum: 5 Maximum: 15 Schedule: Varies Salary/Wage Range/Lump Sum: Minimum: $14.00 Number of Positions: 1-2 Qualifications: - Currently pursuing a degree in Marketing, Communications, Public Relations, Digital Media, Business, Hospitality Management, Graphic Design, or a related field. - Interest in marketing, branding, social media, event promotion, and community engagement. - Ability to work independently while collaborating with a team. - Willingness to work on-site regularly to capture content, support events, and complete marketing initiatives. - Availability to work occasional evenings or weekends for special events or content creation. Knowledge, Skills & Abilities : - Familiarity with Instagram, Facebook, and short-form video content. - Strong written and verbal communication skills. - Creative mindset with an eye for photography, videography, and design. - Comfortable creating content using a smartphone and basic editing applications. - Experience with Canva, CapCut, Meta Business Suite, Adobe Express, or similar platforms is preferred but not required. - Strong organizational and time management skills. - Ability to manage multiple projects while meeting deadlines. - Professional communication and customer service skills. - Willingness to learn, receive feedback, and adapt to changing priorities. Position Summary/Job Duties: The Rigby is seeking a Marketing Intern to support a variety of marketing initiatives that promote the restaurant, events, and overall guest experience. This internship is ideal for students interested in marketing, communications, digital media, event promotion, hospitality, or business. The Marketing Intern will work closely with leadership to execute marketing campaigns, create promotional materials, capture content on-site, and assist with community engagement efforts. While this position offers hybrid flexibility, regular on-site attendance at The Rigby is expected to capture content, support events, and complete in-person marketing initiatives. Responsibilities include: - Create and publish engaging content for Instagram and Facebook, including posts, reels, and stories. - Capture high-quality photo and video content showcasing menu items, specialty drinks, events, and the overall guest experience. - Assist with planning, creating, scheduling, and executing marketing campaigns. - Design promotional materials, including posters, flyers, digital graphics, and event advertisements. - Print and distribute marketing materials on-site as needed. - Support neighborhood marketing efforts by promoting The Rigby within the local community and building relationships with nearby businesses and organizations. - Assist with planning, setting up, and promoting restaurant events and special promotions. - Monitor and respond to online customer reviews while supporting reputation and review management initiatives. - Maintain a consistent brand voice and visual identity across marketing materials and social media platforms. - Monitor social media engagement and identify opportunities to increase audience interaction. - Stay current on marketing and social media trends and recommend creative campaign ideas. - Collaborate with leadership on marketing strategies, promotions, and special projects. - Track marketing performance and provide recommendations for continued growth. What You'll Gain: - Hands-on experience developing and executing marketing campaigns for a local business. - Experience creating professional marketing materials and building a portfolio. - Opportunities to strengthen content creation, branding, event marketing, and community outreach skills. - Experience with review management, event promotion, and customer engagement. - Mentorship from experienced professionals. - Real-world marketing experience within the hospitality industry. Physical Demands: This role is primarily office-based with occasional on-site content creation at events. Interns should be comfortable: • Standing or moving during content capture at events • Using a smartphone for extended periods to film or photograph content • Working in fast-paced or event environments when needed • Occasionally working evenings or weekends for scheduled events Institutional Statements: Equal Employment Opportunity Statement: UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce. Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu Accommodation Statement: If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/