🇬🇧 UK Local Market Specialist

🇬🇧 UK Local Market Specialist Be the UK market expert at MakesYouLocal, shaping accurate, native-level customer experiences with AI support, collaborative, impactful, and growth-minded. Be the in-country expert who makes sure every UK client interaction is sharp, culturally spot-on, and commercially smart, in a company that pairs the best AI tools with the best people. Ready to own the UK market at the AI–ecommerce frontier? AI is changing how e-commerce brands handle cross-border Direct-to-Consumer, and MakesYouLocal is right at the front of that shift. We combine the best AI tools with the best people, so our clients get a fully localised webshop, native customer support, and structured feedback on how to improve their customer journey. We’re looking for someone who knows the UK market inside out and wants to put that expertise to work. AI handles the volume. You handle everything that needs a real understanding of British consumers, platforms, and expectations. The role The Local Market Specialist is the go-to UK expert on the team. You’ll make sure client content, customer communication, and AI flows are accurate, natural, and right for the UK market, the kind of detail that’s easy to miss unless you actually know the market. You’ll report to the Market Lead and work closely with Client Specialists across the team. This isn’t a solo role. Client deliverables are a shared team responsibility, and you’ll jump into day-to-day customer service alongside the rest of the team too. Here’s what you’ll be doing • Being the team’s expert on the UK market: consumer behaviour, e-commerce norms, language nuances, trust marks, returns expectations, and regulatory requirements, and flagging changes that affect client setups • Supporting Client Specialists and Senior Client Specialists with UK-specific input during onboarding, webshop reviews, and client consultations • Reviewing and quality-checking AI responses, shop manuals, and customer communication for UK accuracy and tone • Handling escalated customer cases where deep local knowledge or native-level English really matters • Improving client-facing content (AI flows, FAQs, templates) for local accuracy, and helping set up and maintain AI workflows where UK knowledge is needed • Acting as the internal voice of the UK market when the team makes decisions that affect how clients operate there • Taking part in the day-to-day customer service work at the same level as E-commerce Assistants What we’re looking for • Experience in e-commerce, customer service, or a market-facing role in the UK market • Native-level English, written and spoken • Deep knowledge of the UK market: consumer habits, platforms, cultural norms, and language register • A collaborative mindset, you’re comfortable supporting others rather than working solo • Proactive about sharing knowledge and flagging relevant market developments • Structured and thorough when reviewing content and communication • Familiarity with AI customer service tools is an advantage • Strong attention to detail and clear written communication What it’s like working with us We take our work seriously, but not ourselves. You’ll join a fun, informal team where people support each other, celebrate wins, and make room for growth. Friday drinks 🍻, office laughs, and social hangouts are part of the package. What you’ll get • Full onboarding in our tools and ways of working • A role with real responsibility and visible impact • Career growth support (1-1s, development plans) • Profit-sharing, because your results matter • Lunch perks and fully paid parental leave • A spot in our Social Club, expect parties, game nights, and good vibes Ready to step in? 📍 Location: Copenhagen, Denmark 🕐 Type: Full-time Send us your application and CV. We look forward to meeting you ✨ About MakesYouLocal 🌍 Founded in Copenhagen in 2010, MakesYouLocal helps webshops expand into new markets and succeed once they’re there. We combine strategic guidance with local knowledge and hands-on support, enabling our clients to grow with confidence in new markets. What makes us different? Our native teams 💬. With close to 100 e-commerce experts based in Copenhagen, Vilnius, and Brno, we bring cultural insight, localisation skills, and customer service to the table, all in the local language. We’ve helped more than 400 webshops go cross-border, and we’re just getting started. From the first strategic decisions to daily webshop management and customer service, we’re with our clients every step of the way, making international growth feel a little more local ✨ We value diversity 🙌 MakesYouLocal is proud to be an equal opportunity employer. We hire based on skills, potential and passion, no matter your background, gender identity, religion, age, or orientation. If you’re excited about this role but not sure if you tick every box, we’d still love to hear from you 💌 Locations Copenhagen Remote status Hybrid Employment type Full-time Copenhagen A unique career - Join us