User Acquisition Lead, Paid Social

Job Description: Read this First: This User Acquisition Lead, Paid Social role is a build-and-scale role, not a manage-the-status-quo one. Prodege is moving fast and changing fast, and we need a user acquisition leader who finds that energizing rather than exhausting. If you want a settled user acquisition role with fixed spend allocations and predictable monthly playbooks, this isn't your role—and that's okay. But if you're the kind of growth marketer who owns the top-of-funnel paid social engine, builds high-velocity creative and data systems, and would rather stand up scalable acquisition programs across a portfolio than execute routine ad buys, keep reading. What you'll own: Reporting into user acquisition leadership, you’ll drive profitable player and user acquisition across a You own the end-to-end paid social strategy, budget allocation, channel optimization, and creative execution—directing the expansion of paid social networks through rigorous, data-centric optimization. Working across multiple brands, you'll directly influence core growth outcomes: CAC, ROAS, LTV:CAC ratios, payback periods, and channel diversification. You'll combine paid social performance strategy with hands-on execution across channels like Meta, TikTok, YouTube, and emerging social platforms. What you'll do: Acquisition Strategy & Channel Ownership Own paid social UA strategy and campaign execution across major performance networks (TikTok, Meta, YouTube, Snapchat, etc.). Translate macro growth targets set by UA Leadership into granular, scalable campaign frameworks that hit ROAS and payback windows. Stay at the forefront of platform algorithm shifts, social ad tech innovations, and emerging ad formats to maintain competitive efficiency. Maintain portfolio consistency while tailoring acquisition strategies to distinct game genres, app verticals, and reward ecosystems. Campaign Execution & Performance Optimization Build, launch, and manage high-volume paid social campaigns at scale. Develop repeatable media-buying frameworks across titles for speed, agility, and consistency. Continuously optimize bids, budgets, audience targeting, and campaign structures to maximize ROAS and scale. Leverage MMPs (AppsFlyer, Adjust, Singular) and attribution tools to detect fraud, track incrementality, and analyze cohort behavior. Creative Strategy & Pipeline Execution Partner closely with Creative studios and external partners to brief, test, and iterate on high-performing ad concepts. Establish a rapid creative testing pipeline to continuously combat creative fatigue and identify winning concepts. Analyze asset-level performance metrics to feed real-time insights back into creative direction. Analytics, Measurement & Cross-Functional Alignment Partner with Product, Monetization, and Data Science teams to align UA campaigns with in-app economics, retention offers, and player LTV. Design and execute structured channel and creative A/B tests to measure true incremental lift. Communicate clear, actionable growth insights and performance reporting to department leadership. What success looks like: Efficient scaling of paid social budgets while consistently hitting ROAS, CPI, and LTV:CAC targets. A predictable creative pipeline that yields scalable ad winners across TikTok, Meta, and dynamic channels. Close alignment with Growth Leadership, Creative, and Monetization teams to tie UA spend directly to long-term user value. Clear attribution, fraud monitoring, and reporting of social UA-driven revenue. Why this role is worth your time : Own the social growth engine: Take full ownership of paid social channels across a diverse portfolio of mobile games and rewards platforms. Build the system, not just the ads: Design reusable testing and campaign frameworks that scale with the business. Backed for growth: Prodege closed a major Blackstone investment in Q1 2026, bringing real momentum and investment to the acquisition engines you’ll be building. A bit about Prodege Prodege is a marketing and consumer insights platform that helps leading brands, marketers, and agencies answer their business questions, acquire customers, grow revenue, and build brand loyalty. We go the extra mile to "Create Rewarding Moments" for our partners, consumers, and team. We operate with startup speed and a startup appetite for change, backed by the resources of a major investment partner. The Must-Haves: 5+ years of hands-on experience in performance marketing, paid social, or user acquisition, with a strong emphasis on mobile gaming or mobile app growth. Proven track record of directly managing multi-hundred-thousand to seven-figure monthly budgets on Meta and TikTok while hitting strict ROAS, CAC, and retention KPIs. Deep proficiency with Mobile Measurement Partners (AppsFlyer, Adjust, Singular) and mobile attribution frameworks (including SKAN and Privacy Sandbox). Strong creative intuition and experience driving asset iteration loops between performance data and creative production. Data-driven mindset with experience analyzing conversion funnels, retention curves, and cohort performance. Experience using AI-enabled tools to optimize creative workflows, analysis, or efficiency while adhering to security standards. The Nice-to-Haves: Experience working directly at or closely with major social ad platforms (e.g., TikTok, Meta, Google) or experience media buying for rewarded platforms. Familiarity with rewarded traffic models, loyalty loops, or gamified user engagement systems. Proficiency with SQL, Looker, Tableau, or Excel for hands-on performance analysis. Understanding of mobile gaming/app KPIs such as DAU, ARPDAU, LTV modeling, and payback windows.