User Acquisition Team Lead

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide. We’re looking for a User Acquisition Team Lead to take charge of multi-channel paid growth for a diverse portfolio of subscription products. You’ll work directly with clients across multiple verticals, lead a talented UA team, and partner with our Creative and Product squads to build growth systems that deliver real, measurable impact. If you want responsibility, autonomy, and exposure to a wide variety of products - welcome aboard! What You Will Do Lead acquisition strategy and performance across several client projects Manage and support a team of UA specialists, ensuring high-quality execution Build scalable frameworks for targeting, bidding, budgeting, and geo expansion Drive creative testing cycles in partnership with the Creative Production team Oversee tracking, event validation, and attribution quality across channels Conduct weekly client reviews with insights, recommendations, and clear action plans Align UA efforts with product growth and monetization initiatives Stay current with industry trends, platform updates, and competitive landscape changes What We Expect 3+ years of hands-on experience managing paid UA across Meta, Google, TikTok Proven results scaling mobile apps in multiple verticals Experience with web-to-web acquisition flows Strong analytical thinking and comfort with post-ATT measurement approaches Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel, etc.) Strong understanding of subscription economics Ability to mentor, guide, and support UA specialists Confident communicator with experience presenting strategy and performance to clients Ability to structure experiments, interpret results, and recommend next steps Fluent English and solid cross-functional collaboration skills It’d Be Great If You Have Experience with additional channels: Apple Search Ads (ASA), ASO, Google Search, Snapchat, Twitter/X, Pinterest, etc. Experience managing high-spend campaigns ($1M+ per month) Background in agency, consulting, or multi-client environments Experience with subscription-heavy categories or multi-vertical portfolios What's in it for you Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies. Exceptional compensation directly tied to your results. Direct communication and ownership. No bureaucracy, no politics, just impact. Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices. Professional support. Language learning, sports, health insurance, laptop coverage, and more.