VAS Digital Acquisition & Growth Manager – Remote

VAS Digital Acquisition & Growth Manager – Remote

Location: Fully Remote

Contract: Full-Time

Markets: Middle East and Africa

We are recruiting an experienced VAS Digital Acquisition & Growth Manager to drive international customer acquisition for mobile VAS, mobile gaming and subscription-based digital services.

The successful candidate must have worked directly for a VAS provider, aggregator, mobile content provider or digital subscription business. Experience gained solely within a telecom operator will not be sufficient for this role.

You will develop creative and cost-effective digital acquisition strategies across multiple international markets. The business currently works with more than 20 telecom operators across 10 countries in the Middle East and Africa.

Key responsibilities

• Develop international customer acquisition strategies for mobile VAS and digital services
• Grow paying subscribers across multiple telecom operators and markets
• Create innovative, low-cost digital campaigns that deliver measurable results
• Optimise acquisition funnels, activation, conversion, retention and churn
• Improve monetisation through subscriptions, carrier billing and lifecycle campaigns
• Monitor CPA, CAC, conversion rates, revenue, retention and customer lifetime value
• Adapt campaigns for different countries, audiences and operator requirements
• Work with product, commercial, technical and telecom operator teams

What we are looking for

• At least five years’ relevant growth or digital acquisition experience
• Direct experience working for a VAS provider, aggregator or digital subscription business
• Proven customer acquisition experience across multiple international markets
• Strong knowledge of mobile VAS, carrier billing and subscription services
• A measurable record of growing subscribers while controlling acquisition costs
• Experience using performance data, attribution and funnel analysis
• Mobile gaming or digital content experience would be highly advantageous
• Strong English communication skills and the ability to work remotely

This role is particularly suitable for candidates with experience in mobile VAS, direct carrier billing, mobile content, digital subscriptions, mobile gaming and international performance marketing.