Project Details
What We Need
- Join us for a 30 minutes call to learn more about our organization and our social media / marketing objectives
- Help us with reviewing current content and advising us on how to better create brand awareness, engagement with target audience on Instagram and Facebook
- Review and advise on podcast topics, structure, and audience engagement
- Suggest strategies to boost reach and align with platform algorithms
Background
Recently, we noticed that our content reach has dropped significantly, especially for our Cantonese podcast. Our posts are no longer performing well with platform algorithms, and we want to understand why. We are seeking expert advice on how to improve our podcast content strategy and increase visibility across social media.We already have established channels, including our Instagram page and our Podcast series, which provide a strong foundation. However, we need guidance on how to optimize these resources, refine our content, and align with algorithms to reach more listeners.https://www.instagram.com/quarkshk/ Our Podcast:https://tr.ee/wEEK22FWyI
What We Have
- Our social media analytics from meta- Our previous podcasts- A chat with podcast hosts and our volunteer editor to share our current practices
Why this is important
By improving our podcast content and boosting its reach, we can engage more people in Hong Kong and beyond with authentic stories and resources for transgender and gender diverse (TGD) communities. Stronger visibility will help Quarks Hong Kong Limited:Expand community impact by reaching audiences who may not yet know about our work.Strengthen credibility through consistent, engaging content.Support sustainability by attracting new volunteers, allies, and potential funders.This project directly supports our mission of advocacy, education, and community building by ensuring our voices are heard and our stories reach the people who need them most.
Project Period
01 Sep 2026 - 15 Sep 2026
Location
Remote
Team Project
You’ll be working with other awesome volunteers.
About The Organization
Quarks Hong Kong Limited
https://www.instagram.com/quarkshk/
Causes
Community Development
Human Rights
Youth
What We Do
跨青時刻 (Quarks) 是香港跨性別青年組織，由跨性別青年創辦及義務共同管理。我們的願景是讓每一位跨性別青年都能在社會中找到自己的位置，發揮潛能並自在生活。透過凝聚社群、賦權行動、公眾教育與多元論述，我們致力於建立一個安全且具包容性的平台，讓社群成員從參與者轉化為改變現狀的實踐者。
Quarks is a Hong Kong-based organization for transgender youth, founded and run entirely by trans youth volunteers. Our vision is a society where every trans youth can find their place, realize their potential, and live authentically. Through community building, empowerment, public education, and diverse narratives, we are dedicated to creating a safe and inclusive platform that inspires members to grow from participants into active changemakers.
跨青潛能，此刻發生
我們的使命是透過資源整合與多元實踐，賦予跨性別青年定義自我與轉化社群的力量。我們深信每一種聲音都值得被聽見，並致力於營造一個讓社群成員能從受助者成長為行動者的環境，共同撐起一個安全、尊嚴且充滿活力的跨性別社群未來。
Quarks: Where transgender youth thrive
Our mission is to empower transgender youth to define themselves and transform their community through resource integration and diverse practices. We firmly believe that every voice deserves to be heard. We are committed to fostering an environment where community members can evolve from recipients of support into active changemakers, collectively building a future for the trans community that is safe, dignified, and vibrant.
Instagram & Facebook：@quarkshk
我們的工作 What do we do?
提供基礎資源支援 (Providing Basic-Level Resource Support)
專注低接觸服務 (Low-touch services），提供醫療資訊、身分證換證指引及基礎法律知識。
連結醫療、心理、法律及 NGO 資源，提供專業服務轉介。
連結社群 (Staying Connected with the Community)
舉辦社群聚會、工作坊及維持安全空間 (Safe Spaces)。
收集社群需求，與社群共同建立論述框架。
連結盟友及相關社群（如女性、同志、酷兒、夬兒、工人社群等），建立跨界別合作。
公眾教育與重塑敘事
培育跨青行動者平台 (Platform for Potential Trans Youth Activists)
提供並連結有潛力的跨青與相關資源／發展平台
接軌學術與研究領域 (Connection with Academic Fields)
參與性別研究、心理、社會學及公共衛生等學術合作。
將社群經驗轉化為實證數據。
政策倡議與遊說 (Advocacy and Lobbying)
基於社群需求及實證數據進行政策倡議。
推動性別承認制度、性別肯定醫療等。
What Do We Do?
Providing Basic-Level Resource Support
We focus on low-touch services, offering medical information, ID card replacement guidance, and basic legal knowledge.
We connect medical, psychological, legal, and NGO resources, and provide professional service referrals.
Community Building
We organize community gatherings, workshops, and maintain safe spaces.
We collect community needs and co-develop discourse frameworks.
We connect allies and related communities (such as women, LGBTQ+, queer, non-binary, and workers’ groups) to build cross-sector collaborations.
Public Education and Narrative Reshaping
Platform for Potential Trans Youth Activists
We provide and connect promising trans youth with resources and development platforms.
Connection with Academic Fields
We engage in academic collaborations in gender studies, psychology, sociology, and public health, transforming community experiences into evidence-based data.
Advocacy and Lobbying
We advocate for policies based on community needs and evidence, promoting gender recognition systems and gender-affirming healthcare.