VP, Demand Generation (Growth Marketing)

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles! As the VP of Global Growth Marketing, you will be responsible for driving scalable, data-driven marketing programs that fuel pipeline growth and revenue. Reporting to the Chief Marketing Officer, you’ll lead a high-performing team across regional growth marketing, SEO, lifecycle marketing, web, and analytics, and collaborate closely with sales and product leaders to execute integrated campaigns that resonate with our target audiences. ❗This is a New Role ❗This is a Full-time permanent position 📍 Location: This position is available to all applicants eligible to work in Canada and residing in Toronto, Ontario. This is a hybrid role, working from office 3 days a week from our Downtown, Toronto office. What you will be doing: Develop and execute a global growth marketing strategy aligned with company objectives and revenue targets. Own the demand generation funnel, including paid media, SEO, email marketing, ABM, and conversion optimization. Lead and mentor a team of growth marketers, channel specialists, and analysts. Partner with regional marketing teams to localize campaigns and optimize performance across geographies. Oversee marketing operations, attribution modeling, and performance reporting to ensure data-driven decision-making. Collaborate with product marketing and sales to align messaging, targeting, and campaign execution. Manage and optimize multi-million dollar marketing budgets across channels and regions. Stay ahead of industry trends, marketing technologies, and competitive landscape to drive innovation. Champion the adoption of AI-powered tools and technologies across the global marketing function to enhance targeting, optimize spend, and scale campaign execution What you will bring: 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role. Proven track record of scaling global demand generation programs in SaaS or technology environments. Deep expertise in digital marketing channels, marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud), and CRM systems (e.g., Salesforce). Strong analytical skills with experience in marketing attribution, funnel metrics, and ROI analysis. Exceptional leadership, communication, and cross-functional collaboration abilities. Experience in the accounting or audit industry is a plus but not required. Proven ability to drive strategic adoption of AI and emerging marketing technologies to improve performance, efficiency, and competitive positioning at scale. What's in it for you: ▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions. ▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team. ▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance. ▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans. ▪️We are driven by impactful work . Your contributions directly affect how our clients manage financial processes and drive their success. ▪️Recognition and rewards matter to us . We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth. ▪️We embrace global opportunities . Work on international projects and collaborate with a diverse, global team. About Caseware: Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like. With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date. One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected]. AI Usage: The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness, transparency, and oversight. Background Check: Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co Security and Fraud: Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.